Spreads & Sweeteners - China

China

Revenue in the Spreads & Sweeteners market amounts to €133.70bn in 2024. The market is expected to grow annually by 8.41% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€133,700m in 2024).
In relation to total population figures, per person revenues of €93.32 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 55.62bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 8.3% in 2025.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 28.8kg in 2024.

Key regions: Spain, Japan, China, Philippines, United Kingdom

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Región

Comparación de regiones

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Analyst Opinion

The Spreads & Sweeteners Market within The Food market in China is experiencing slow growth due to factors such as changing consumer preferences, health concerns, and increased competition. This has resulted in subdued growth, despite the convenience of online shopping and rising awareness of healthy eating. The market is further impacted by the emergence of niche sub-markets, such as organic and natural sweeteners, and the growing demand for sugar-free and low-calorie spreads.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for natural and organic spreads and sweeteners in the Chinese market. This trend is driven by a preference for healthier and more sustainable food options. In addition, there has been an increase in the consumption of sugar alternatives, such as stevia and monk fruit, as more individuals are looking to reduce their sugar intake. This shift towards healthier options is also influenced by a growing awareness of the negative effects of excessive sugar consumption on overall health.

Trends in the market: In China, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier and more natural products. Due to rising health concerns and increasing awareness of the negative effects of artificial sweeteners, consumers are seeking out alternative options such as honey, agave nectar, and natural fruit spreads. This trend is expected to continue in the coming years, as more food companies incorporate these products into their offerings. This has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and potentially rebrand their products to appeal to health-conscious consumers. Additionally, there is a growing trend of using social media influencers and online advertising to promote these natural and healthier options to target consumers.

Local special circumstances: In China, the Spreads & Sweeteners market is heavily influenced by the country's large and diverse population, as well as its unique food culture. The demand for natural and healthier food options has been increasing, leading to a rise in the consumption of organic and low-calorie spreads and sweeteners. Additionally, China's strict regulations on food safety and quality have also shaped the market, with a focus on domestically produced products. The country's growing middle class and their increasing purchasing power have also played a significant role in the market's growth, with a preference for premium and imported brands.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in China is significantly impacted by macroeconomic factors such as changing consumer preferences, rising disposable income, and government initiatives promoting healthy eating habits. Additionally, the growing awareness about the negative health effects of excessive sugar consumption is leading to a shift towards natural and low-calorie sweeteners. Furthermore, the increasing demand for convenience and ready-to-eat products is also influencing the market, as consumers seek out healthier and more convenient options. Overall, favorable economic conditions and shifting consumer trends are driving the growth of the Spreads & Sweeteners Market in China.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.