Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - China

China

Revenue in the Tomato Ketchup market amounts to €5.47bn in 2024. The market is expected to grow annually by 6.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €3.82 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 1.95bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.1kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market within the Sauces & Spices market in China is experiencing minimal growth, influenced by factors such as low consumer awareness and competition from local brands. Despite this, the market is expected to grow steadily due to increasing demand for convenient and affordable condiments in the Chinese food market.

Customer preferences: Consumers in China are increasingly opting for healthier and more natural food options, leading to a rise in demand for organic and low-sugar tomato ketchup. This trend is driven by growing health consciousness and concerns over high sugar consumption. Additionally, the popularity of Western cuisine in China has also contributed to the rise in tomato ketchup sales, as it is a common condiment used in many Western dishes. As a result, food companies are introducing healthier and more diverse tomato ketchup options to cater to changing consumer preferences.

Trends in the market: In China, the Tomato Ketchup market is experiencing a surge in demand for healthier and organic options, driven by increasing health consciousness and concerns about food safety. Additionally, there is a growing trend of incorporating tomato ketchup into traditional Chinese dishes, leading to a rise in sales and production. This trend is expected to continue in the coming years, with a focus on developing new flavors and packaging to cater to evolving consumer preferences. Moreover, the rising popularity of e-commerce platforms is providing a significant opportunity for companies to reach a wider customer base and drive sales. These trends highlight the potential for growth and innovation in the Tomato Ketchup market in China and present opportunities for industry stakeholders to capitalize on these trends and cater to evolving consumer demands.

Local special circumstances: In China, the Tomato Ketchup market is influenced by the country's large population and strong demand for convenience foods. The market is also shaped by government regulations, such as strict food safety standards and restrictions on imported ketchup from certain countries. Another unique factor is the popularity of Chinese-style ketchup, which is made with different ingredients and flavors compared to Western-style ketchup. Additionally, the Chinese market has a preference for smaller, portable packaging and a growing trend towards healthier and organic ketchup options.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors in China. The country's strong economic growth, favorable business environment, and increasing disposable income of the population are key drivers of market growth. Additionally, government initiatives to promote domestic production and consumption of food products, coupled with rising urbanization and westernization of diets, are boosting the demand for tomato ketchup in China. However, fluctuations in currency exchange rates and trade tensions with other countries can potentially impact the market growth. Furthermore, increasing health concerns and the growing trend towards healthy eating habits may also influence consumer preferences and purchasing decisions in the tomato ketchup market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.