Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - China

China

Revenue in the Other Cereal Products market amounts to €11.75bn in 2024. The market is expected to grow annually by 6.08% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €8.20 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 3.07bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 1.8kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market in China has seen minimal growth due to various factors including consumer preference for traditional food options and lower disposable incomes. Convenience and health awareness are also impacting the market's growth rate.

Customer preferences: As health and wellness becomes a top priority for Chinese consumers, there has been a growing demand for organic and non-GMO cereal products. This trend is driven by concerns over food safety and a desire for healthier and more natural options. In addition, there has been a rise in popularity of cereal bars and snacks as convenient on-the-go options for busy urban consumers. This shift towards healthier and more convenient options reflects a growing focus on personal well-being and convenience in Chinese society.

Trends in the market: In China, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier, whole grain options. Consumers are becoming more health-conscious, leading to a shift towards products with higher nutritional value. Additionally, there is a growing trend of incorporating traditional Chinese grains, such as millet and sorghum, into cereal products. This trend is significant as it caters to the increasing demand for healthier options and aligns with the Chinese government's push for a healthier population. Industry stakeholders can capitalize on this trend by offering a diverse range of nutritious products and marketing the use of traditional grains as a unique selling point.

Local special circumstances: In China, the Other Cereal Products market of the Bread & Cereal Products market within The Food market is heavily influenced by the country's rich history and cultural traditions. China has a long-standing relationship with cereal products, making it a major player in the global market. Additionally, the country's large population and increasing disposable income have contributed to the growth of this market. China's strict food regulations and policies also play a significant role in shaping the market, ensuring high-quality and safe products for consumers.

Underlying macroeconomic factors: The Other Cereal Products Market within the Bread & Cereal Products Market in China is heavily influenced by macroeconomic factors such as consumer income levels, urbanization rates, and changing dietary habits. As China's economy continues to grow and consumer purchasing power increases, there is a growing demand for convenient and healthy food options. Additionally, government initiatives to promote a healthier lifestyle and increasing awareness of the health benefits of cereal products are driving market growth. However, fluctuations in commodity prices and trade tensions with other countries can also have a significant impact on the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.