Toys & Hobby - China

  • China
  • In 2024, the Toys & Hobby market in China generated a revenue of €63.5bn.
  • This market segment is projected to experience an annual growth rate of 6.63% (CAGR 2024-2028).
  • The largest segment within this market is Sports Equipment, which had a market volume of €37.2bn in 2024.
  • When compared globally, in China stands out as the country generating the highest revenue in this market segment, with a total of €63.5bn in 2024.
  • Taking into account the population figures, this translates to per person revenues of €44.34 in 2024.
  • China's booming toy market reflects the country's rising middle class and growing demand for educational and high-quality toys.

Key regions: Europe, Worldwide, India, United Kingdom, United States

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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