Meat Substitutes - China

China

Revenue in the Meat Substitutes market amounts to €2.20bn in 2024. The market is expected to grow annually by 10.96% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€2,198m in 2024).
In relation to total population figures, per person revenues of €1.53 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 254.50m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 12.1% in 2025.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

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Analyst Opinion

The Meat Substitutes Market in China is experiencing subdued growth, impacted by factors such as changing dietary preferences, environmental concerns, and the rise of plant-based diets. Despite this, the market continues to grow as consumers become more health-conscious and seek out convenient and sustainable alternatives to traditional meat products.

Customer preferences: Consumers in China are showing a growing interest in plant-based diets, driven by health and environmental concerns. This trend is reflected in the rising demand for meat substitutes, such as tofu, tempeh, and seitan. At the same time, there is a noticeable shift towards locally produced and sustainable options, as consumers become more conscious of the carbon footprint associated with imported meat substitutes. This trend is further influenced by the younger generation's preference for ethical and eco-friendly products.

Trends in the market: In China, the Meat Substitutes Market within The Food market is experiencing a surge in demand, driven by increasing health consciousness and concerns over the environmental impact of meat consumption. This trend is expected to continue as the government promotes sustainable and healthy eating habits. As a result, there has been a rise in the availability of plant-based meat substitutes and vegetarian options in restaurants and supermarkets. This presents opportunities for industry stakeholders to tap into this growing market and cater to the changing preferences of consumers. Additionally, the rise of e-commerce and online food delivery services in China has made it easier for consumers to access and purchase meat substitutes, further fueling the growth of this market.

Local special circumstances: In China, the Meat Substitutes market is heavily influenced by the country's large vegetarian and Buddhist populations. This has led to the development of unique plant-based meat substitutes that cater to these dietary preferences. Additionally, China's rapidly growing middle class and increasing health consciousness have also contributed to the demand for meat alternatives. The country's strict regulations on meat imports and concerns over food safety have further boosted the market for locally produced meat substitutes.

Underlying macroeconomic factors: The Meat Substitutes Market within the Meat Market of The Food market is also impacted by macroeconomic factors in China. The country's economic growth and stability, as well as its fiscal policies, play a significant role in shaping the market. Additionally, global economic trends and investments in sustainable food production also influence the demand for meat alternatives. The increasing awareness about health, animal welfare, and environmental concerns is driving the demand for plant-based protein products in China. Moreover, government initiatives to reduce meat consumption and promote a healthy diet are also contributing to the growth of the Meat Substitutes Market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.