Market Insights Consumer Food Dairy Products & Eggs

Yogurt Substitutes - United States

United States

Revenue in the Yogurt Substitutes market amounts to €0.44bn in 2024. The market is expected to grow annually by 6.04% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€436m in 2024).
In relation to total population figures, per person revenues of €1.27 are generated in 2024.
In the Yogurt Substitutes market, volume is expected to amount to 57.17m kg by 2029. The Yogurt Substitutes market is expected to show a volume growth of 6.5% in 2025.
The average volume per person in the Yogurt Substitutes market is expected to amount to 0.1kg in 2024.

Key regions: Canada, Russia, United States, Japan, United Kingdom

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Analyst Opinion

The Yogurt Substitutes Market in the US is seeing minimal growth due to factors such as consumer preferences for traditional dairy products and limited availability of substitutes. However, rising health consciousness and convenience may drive future growth.

Customer preferences: Consumers in the United States are becoming more health-conscious and are seeking alternative options to traditional dairy products like yogurt. This trend is driven by increasing concerns over animal welfare and environmental sustainability, leading to a rise in demand for plant-based yogurt substitutes. Additionally, the trend towards clean eating and plant-based diets has also contributed to the growth of the yogurt substitutes market. This shift in consumer preferences towards healthier and more ethical options is expected to continue in the coming years.

Trends in the market: In the United States, the demand for non-dairy yogurt substitutes is on the rise, driven by the increasing popularity of plant-based diets and lactose intolerance. This trend is expected to continue as consumers become more health-conscious and seek out dairy-free alternatives. Additionally, there is a growing trend of incorporating probiotics into these substitutes, providing added health benefits. This trajectory indicates a shift towards more diverse and innovative options within the yogurt market, which could have significant implications for industry stakeholders. This includes the potential for increased competition and the need to adapt to changing consumer preferences.

Local special circumstances: In the United States, the Yogurt Substitutes Market is heavily influenced by the increasing number of health-conscious consumers seeking dairy-free options. This trend is further fueled by the rising prevalence of lactose intolerance and the growing demand for plant-based alternatives. Additionally, the country's strict regulations on dairy labeling and ingredient transparency have also played a significant role in shaping the market landscape. Furthermore, the diverse cultural backgrounds and dietary preferences of the American population have led to a wide array of yogurt substitute products catering to specific dietary needs and preferences.

Underlying macroeconomic factors: The Yogurt Substitutes Market of the Dairy Products & Eggs Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer preferences, health trends, and government regulations. As consumers become more health-conscious and seek out alternative dairy products, the demand for yogurt substitutes is expected to rise. At the same time, government initiatives to promote healthy eating habits and reduce dairy consumption may pose challenges for the market. Additionally, economic stability and disposable income levels in the country play a crucial role in consumer spending on food products, including yogurt substitutes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.