Market Insights Consumer Food Spreads & Sweeteners

Spreads - United States

United States

Revenue in the Spreads market amounts to €5.90bn in 2024. The market is expected to grow annually by 3.21% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €17.27 are generated in 2024.
In the Spreads market, volume is expected to amount to 979.60m kg by 2029. The Spreads market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Spreads market is expected to amount to 2.7kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

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Analyst Opinion

The Spreads Market in the United States has been witnessing minimal growth, influenced by factors such as the increasing demand for natural and organic food products, rising health consciousness, and the convenience of online shopping. However, submarkets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter may experience varying growth rates due to factors such as changing consumer preferences and competitive pricing.

Customer preferences: As consumers become more health-conscious, there has been a shift towards natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the health benefits of these products and a desire for cleaner, more sustainable ingredients. Additionally, there has been a rise in demand for alternative sweeteners, such as honey and maple syrup, as consumers seek out healthier options to traditional sugar. This shift towards more natural and organic products is also influenced by a growing concern for environmental sustainability and ethical sourcing practices.

Trends in the market: In the United States, the Spreads & Sweeteners market is experiencing a trend towards natural and healthier options, with consumers becoming more health-conscious and seeking alternatives to traditional spreads and sweeteners. This trend is driven by factors such as rising rates of obesity and diabetes, as well as a growing demand for organic and natural products. As a result, companies are increasingly investing in research and development to create innovative and healthier options, and are also focusing on sustainability and transparency in their production processes. This trend is expected to continue, as consumers prioritize health and wellness in their food choices, presenting opportunities for industry stakeholders to tap into this growing market.

Local special circumstances: In the United States, the Spreads & Sweeteners market is heavily influenced by consumer preferences for natural and organic products. This has led to the rise of alternative sweeteners such as stevia and agave, as well as a demand for spreads made with natural ingredients. Additionally, the trend towards healthier eating and snacking has fueled the growth of nut and seed-based spreads. The US also has strict regulations for food labeling, which has spurred the development of new and innovative spread and sweetener options to meet consumer demands.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer spending, disposable income levels, and overall economic health. The growth of the market is also impacted by government policies and regulations surrounding food production and distribution. Additionally, global economic trends, such as fluctuations in commodity prices and trade policies, can greatly affect the market performance. Furthermore, consumer preferences and demand for healthier and more natural alternatives are also shaping the Spreads Market and driving the innovation of new products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.