Market Insights Consumer Food Bread & Cereal Products

Bread - India

India

Revenue in the Bread market amounts to €54.12bn in 2024. The market is expected to grow annually by 8.09% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €37.54 are generated in 2024.
In the Bread market, volume is expected to amount to 57.54bn kg by 2029. The Bread market is expected to show a volume growth of 5.0% in 2025.
The average volume per person in the Bread market is expected to amount to 33.1kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread Market in India has been seeing moderate growth due to factors like changing consumer preferences, health consciousness, and convenience of online services. However, this growth is being impacted by subdued growth rates and various market challenges.

Customer preferences: As the demand for healthier food options grows, consumers in India are increasingly seeking out bread products made with whole grain and natural ingredients. This trend is driven by a growing awareness of the health benefits of whole grain consumption and a desire for more nutritious meal options. Additionally, the rise of health-conscious millennials has also led to an increase in demand for organic and gluten-free bread products. This shift towards healthier bread options is also influenced by the evolving dietary preferences and lifestyle choices of Indian consumers.

Trends in the market: In India, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a rise in demand for whole grain and multigrain breads. This trend is driven by the increasing awareness of the health benefits of these products and the growing focus on wellness. Additionally, the market is witnessing a rise in artisanal and organic breads, catering to the demand for premium and niche products. These trends are expected to continue, presenting opportunities for industry players to tap into the growing health-conscious consumer base in India.

Local special circumstances: In the Bread Market of the Bread & Cereal Products Market within The Food market, India stands out due to its diverse cultural preferences and dietary habits. Regional variations in the consumption of bread, with some regions preferring traditional flatbreads over sliced bread, create a unique market dynamic. Additionally, the country's large vegetarian population has led to the popularity of plant-based bread options. The regulatory environment also plays a role, with strict labeling laws for bread manufacturers. These factors contribute to a dynamic and constantly evolving bread market in India.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending power, inflation rates, and government policies. In countries with strong economic growth and stable inflation rates, consumers have higher purchasing power and are more likely to spend on bread and cereal products. Additionally, government policies such as subsidies on wheat production and import regulations also play a significant role in shaping the bread market. Furthermore, the rise in health consciousness among consumers has also led to an increasing demand for healthier bread options, further influencing market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.