Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - India

India

Revenue in the Tomato Ketchup market amounts to €4.24bn in 2024. The market is expected to grow annually by 6.02% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €2.94 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 3.13bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.0kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market in India is experiencing minimal growth due to factors such as low consumer awareness and high competition. Despite the convenience of online services, traditional methods of purchasing ketchup remain popular.

Customer preferences: With the increasing popularity of Western cuisine in India, there has been a growing demand for tomato ketchup as a condiment. However, in recent years, there has been a shift towards healthier options, leading to a rise in demand for natural and organic ketchup varieties. This trend is driven by a growing awareness of the health benefits of consuming clean and natural foods, as well as a cultural preference for traditional and homemade ingredients. As a result, companies are now offering options such as low-sugar and gluten-free ketchup to cater to this emerging market segment.

Trends in the market: In India, the Tomato Ketchup market is experiencing a surge in demand for healthier and organic options, as consumers become more health-conscious. This trend is driven by a growing awareness of the negative health effects of processed foods and the desire for more natural and sustainable products. Additionally, there is a shift towards locally-sourced and ethically-produced ketchup, in line with the increasing focus on supporting local businesses and reducing carbon footprint. These trends are expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and suppliers, who may need to adapt their strategies to meet the changing preferences of consumers.

Local special circumstances: In India, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the diverse cultural and regional preferences of Indian cuisine, with the use of spices and herbs varying across different states. Additionally, the country's strict regulations on food safety and labeling also play a significant role in shaping the market. These factors contribute to the unique flavor profiles and packaging of tomato ketchup products in India, catering to the local demand.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in India is influenced by macroeconomic factors such as the country's economic growth, consumer spending patterns, and government policies. With a growing middle class and increasing disposable income, the demand for convenience foods, including tomato ketchup, is on the rise. Additionally, government initiatives to promote food processing and modernize the agriculture sector are creating a favorable environment for the growth of The Food market in India. However, challenges such as inflation, fluctuating exchange rates, and regulatory hurdles can hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.