Market Insights Consumer Food Oils & Fats

Margarine - India

India

Revenue in the Margarine market amounts to €3.76bn in 2024. The market is expected to grow annually by 11.57% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,377m in 2024).
In relation to total population figures, per person revenues of €2.61 are generated in 2024.
In the Margarine market, volume is expected to amount to 1.33bn kg by 2029. The Margarine market is expected to show a volume growth of 7.3% in 2025.
The average volume per person in the Margarine market is expected to amount to 0.66kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine Market within the Oils & Fats sector in India is witnessing subdued growth, influenced by changing consumer preferences towards healthier alternatives, fluctuating raw material prices, and increased competition from butter and other spreads.

Customer preferences: Consumers in India are increasingly gravitating towards plant-based and healthier fat options, spurred by a growing awareness of nutrition and wellness. This trend is particularly pronounced among younger demographics, who prioritize sustainable and ethical food choices. Additionally, the rise of urbanization and busy lifestyles has led to a demand for convenient, ready-to-use spreads that fit seamlessly into meal preparation. Traditional dairy products like butter are facing competition as consumers explore innovative plant-based alternatives, reflecting a significant shift in dietary preferences.

Trends in the market: In India, the Margarine Market within the Oils & Fats sector is experiencing a notable shift towards plant-based alternatives, driven by an increasing focus on health and wellness among consumers. This trend is particularly evident among urban youth, who are more inclined to choose sustainable and ethical food options. The demand for convenient spreads that complement fast-paced lifestyles is growing, leading to innovative product development in the margarines segment. As traditional dairy options face stiff competition, industry stakeholders must adapt by expanding their plant-based offerings and emphasizing health benefits to capture the evolving consumer base.

Local special circumstances: In India, the Margarine Market within the Oils & Fats sector is shaped by diverse culinary traditions and regional preferences that influence consumer choices. With a rich cultural heritage of using ghee and butter, there's a gradual shift towards margarines that mimic these flavors while offering healthier alternatives. Regulatory initiatives promoting trans-fat reduction further encourage the development of healthier margarine options. Additionally, urbanization and busy lifestyles drive demand for convenient spreads, pushing manufacturers to innovate and cater to local tastes while emphasizing nutritional benefits.

Underlying macroeconomic factors: The Margarine Market in India is significantly influenced by macroeconomic factors such as changing consumer spending patterns, urbanization, and health awareness. As disposable incomes rise, consumers are increasingly seeking healthier, convenient food options, leading to a greater demand for margarine as a butter substitute. Moreover, government initiatives aimed at promoting healthier diets and reducing trans fats are reshaping production standards. Global trends toward plant-based diets also impact local preferences, prompting manufacturers to innovate with diverse flavors and formulations. Consequently, these factors collectively drive market growth and adaptation in the Oils & Fats sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.