Market Insights Consumer Food Oils & Fats

Margarine - United Kingdom

United Kingdom

Revenue in the Margarine market amounts to €0.37bn in 2024. The market is expected to grow annually by 3.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,377m in 2024).
In relation to total population figures, per person revenues of €5.46 are generated in 2024.
In the Margarine market, volume is expected to amount to 76.02m kg by 2029. The Margarine market is expected to show a volume growth of 0.4% in 2025.
The average volume per person in the Margarine market is expected to amount to 1.10kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine market within the Oils & Fats sector in the United Kingdom is experiencing negligible growth, influenced by shifting consumer preferences towards healthier alternatives, increasing competition from plant-based spreads, and the rising popularity of butter.

Customer preferences: Consumers in the United Kingdom are increasingly prioritizing health and wellness, leading to a notable decline in margarine consumption as they gravitate towards natural fats and plant-based alternatives. The rise in veganism and flexitarian diets reflects a broader cultural shift towards sustainable eating, with younger demographics particularly favoring products that align with their values. Additionally, the growing awareness of the health implications of trans fats is steering consumers away from traditional margarine, fueling demand for cleaner, more transparent food options in the oils and fats market.

Trends in the market: In the United Kingdom, the margarine market is experiencing a significant shift as consumers increasingly favor natural fats and plant-based alternatives over traditional margarines. This trend is driven by a growing awareness of health and wellness, with many opting for products that align with vegan and flexitarian lifestyles. The decline in margarine consumption is also influenced by rising concerns about trans fats, prompting manufacturers to reformulate their offerings. Industry stakeholders must adapt to these changing preferences by investing in transparent labeling, innovative plant-based products, and sustainable sourcing practices to remain competitive in this evolving market landscape.

Local special circumstances: In the United Kingdom, the margarine market is shaped by distinct cultural preferences and health-conscious trends, with a notable shift toward natural fats and plant-based options. British consumers are increasingly influenced by a rich culinary heritage that emphasizes fresh and wholesome ingredients, prompting a decline in traditional margarine usage. Additionally, stringent food regulations regarding labeling and nutritional content have pushed manufacturers to innovate. The rise of veganism and flexitarian diets further drives demand for transparent, sustainable products, creating a unique landscape in the oils and fats sector.

Underlying macroeconomic factors: The margarine market in the United Kingdom is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and health trends. A robust national economy fosters higher disposable incomes, enabling consumers to opt for premium, healthier options over traditional margarine. Fluctuations in global commodity prices, particularly for vegetable oils, also impact production costs, thereby affecting retail prices. Additionally, the UK's commitment to sustainability and health-focused fiscal policies encourages innovation in the food sector, as manufacturers align with consumer demand for ethically sourced and nutritionally balanced products. These factors collectively shape market dynamics and consumer preferences in the oils and fats segment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.