Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - United Kingdom

United Kingdom

Revenue in the Breakfast Cereals market amounts to €2.92bn in 2024. The market is expected to grow annually by 4.22% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €42.94 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 0.53bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.9% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 7.2kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in the United Kingdom is experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing competition. Despite this, convenience offered by online services and rising health awareness are driving growth in the Bread & Cereal Products sector within The Food market.

Customer preferences: Consumers in the UK are increasingly prioritizing convenience and health when it comes to their breakfast choices. This has led to a rise in demand for healthier breakfast cereal options, such as high-protein and low-sugar varieties. Additionally, there is a growing trend towards plant-based breakfast options, as more consumers are adopting vegetarian and vegan diets. This shift is also driven by a growing awareness of sustainability and ethical considerations in food choices.

Trends in the market: In the United Kingdom, the Breakfast Cereals market is experiencing a shift towards healthier options, with consumers seeking out products with lower sugar and higher protein content. This trend is driven by a growing awareness of the importance of a nutritious breakfast, as well as the rise of plant-based and gluten-free diets. As a result, major players in the industry are launching new products to cater to this demand. This trend is expected to continue, with consumers becoming increasingly health-conscious and seeking out products that align with their dietary preferences. This presents opportunities for industry stakeholders to innovate and differentiate their offerings to meet evolving consumer needs.

Local special circumstances: In the United Kingdom, the Breakfast Cereals Market within the Bread & Cereal Products Market is heavily influenced by the country's cultural preference for a hearty breakfast meal. This has led to a wide variety of locally-inspired cereal flavors, such as porridge with raisins and honey. Additionally, the UK's strict food labeling laws have pushed many brands to offer healthier options, catering to the growing trend of health-conscious consumers. The country's strong retail infrastructure and high adoption of online grocery shopping also contribute to the market's steady growth.

Underlying macroeconomic factors: The Breakfast Cereals Market in the United Kingdom is heavily influenced by macroeconomic factors, such as consumer spending patterns, inflation rates, and economic growth. In recent years, the UK has experienced a slowdown in economic growth due to uncertainties surrounding Brexit and the impact of the COVID-19 pandemic. This has resulted in a decrease in consumer spending, leading to a decline in demand for breakfast cereals. Additionally, the UK government's fiscal policies, such as changes in taxation and trade agreements, have also affected the market. With the UK's exit from the EU, there are concerns about the potential impact on import and export of cereal products, which could further impact market performance. Overall, the macroeconomic environment in the UK plays a critical role in shaping the Breakfast Cereals Market, and any changes in economic conditions could have a significant impact on the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.