Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - United Kingdom

United Kingdom

Revenue in the Other Cereal Products market amounts to €3.78bn in 2024. The market is expected to grow annually by 4.59% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €55.67 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 0.73bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 9.8kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products market in the Bread & Cereal Products market in the UK has seen minimal growth, influenced by factors such as low consumer awareness and limited availability of online services. However, with the increasing demand for healthier breakfast options, this market is expected to experience steady growth in the coming years.

Customer preferences: The UK market for Other Cereal Products is witnessing a rise in demand for healthy and convenient breakfast options. This shift can be attributed to the growing health consciousness among consumers, coupled with busy lifestyles. As a result, there has been an increase in the consumption of on-the-go breakfast bars and single-serve cereal packs. Additionally, there is a growing preference for gluten-free and organic cereal products, reflecting the trend towards clean label and natural ingredients.

Trends in the market: In United Kingdom, the Other Cereal Products market is experiencing a surge in demand for gluten-free and organic products, as consumers increasingly prioritize health and wellness. This trend is expected to continue as more people seek out alternative grains and plant-based options. Additionally, there is a growing demand for convenient and on-the-go breakfast options, leading to the rise of single-serve cereal packs and breakfast bars. These trends are significant for industry stakeholders as they must adapt to changing consumer preferences and invest in product innovation to stay competitive. With the increasing focus on sustainability, there is also potential for further growth in the market for eco-friendly packaging and production methods.

Local special circumstances: In the United Kingdom, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong cultural preference for breakfast cereals. This has led to the development of a wide variety of unique and innovative cereal products, such as muesli and granola, that cater to the local taste preferences. Additionally, the UK's strict food labeling and packaging regulations also play a significant role in shaping the market, ensuring consumers have access to accurate information about the ingredients and nutritional value of cereal products.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in the United Kingdom is heavily influenced by macroeconomic factors such as global trade policies, inflation rates, and consumer spending habits. As the UK continues to navigate its exit from the European Union, fluctuations in trade agreements and tariffs can impact the cost of raw materials and ingredients used in the production of cereal products. Additionally, changes in consumer purchasing power due to shifts in national economic health can impact the demand for higher-priced cereal products. Fiscal policies, such as tax rates and subsidies, also play a role in the competitiveness of the market, as they can affect the cost of production and consumer prices. Overall, a stable and growing economy with supportive fiscal policies can create a conducive environment for the Other Cereal Products Market to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.