Market Insights Consumer Food Spreads & Sweeteners

Spreads - United Kingdom

United Kingdom

Revenue in the Spreads market amounts to €240.20m in 2024. The market is expected to grow annually by 5.57% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €3.54 are generated in 2024.
In the Spreads market, volume is expected to amount to 44.07m kg by 2029. The Spreads market is expected to show a volume growth of 3.7% in 2025.
The average volume per person in the Spreads market is expected to amount to 0.6kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

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Analyst Opinion

The Spreads market in the United Kingdom has seen modest growth due to factors such as increasing consumer health awareness and the convenience of online shopping. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter contribute to this growth. However, the overall market's minimal growth rate could be impacted by factors such as market saturation and competition from healthier alternatives.

Customer preferences: The Spreads Market in the United Kingdom is experiencing a growing demand for natural and organic products, driven by increasing consumer awareness of health and wellness. This trend is fueled by the rising popularity of plant-based diets and a growing preference for clean label and sustainable options. Additionally, there is a growing interest in unique and exotic flavors, with consumers looking for new and exciting taste experiences in their spreads and sweeteners. This shift towards healthier and more diverse options reflects the evolving lifestyle choices and values of consumers in the UK.

Trends in the market: In the United Kingdom, the Spreads & Sweeteners market is seeing a shift towards healthier options, with consumers seeking natural and low-sugar alternatives. This trend is driven by increasing health consciousness and awareness of the negative effects of excessive sugar consumption. As a result, manufacturers are introducing new products with reduced sugar content and using natural sweeteners like honey and maple syrup. This trend is expected to continue as consumers prioritize healthier options, presenting opportunities for industry stakeholders to innovate and cater to changing consumer preferences.

Local special circumstances: In the United Kingdom, the Spreads market is heavily influenced by the country's long-standing love for tea and toast, making it a staple in British households. Additionally, the rising demand for healthy and natural spreads has led to the introduction of locally sourced, organic options. The market is also driven by increasing consumer awareness of sugar alternatives and the government's efforts to reduce sugar consumption, resulting in a growing demand for low-sugar and sugar-free spreads. The country's strict labeling and advertising regulations also play a significant role in shaping the Spreads market, ensuring transparency and accurate information for consumers.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in the United Kingdom is heavily influenced by macroeconomic factors such as consumer spending, disposable income levels, and market competition. The country's strong economic growth, stable fiscal policies, and favorable business environment have led to a steady increase in consumer spending on food products. Additionally, the rising health consciousness among consumers has resulted in a growing demand for healthier spreads and sweeteners, driving market growth. However, the increasing competition and price sensitivity among consumers are posing challenges for market players, leading to the adoption of innovative marketing strategies and product differentiation to gain a competitive edge.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.