Smart Home - United Kingdom

  • United Kingdom
  • Revenue in the Smart Home market is projected to reach €10.2bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.89%, resulting in a projected market volume of €15.9bn by 2028.
  • Household penetration will be 62.4% in 2024 and is expected to hit 115.3% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €550.10.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
Comparación de regiones

Analyst Opinion

The Smart Home market in United Kingdom is witnessing a steady growth trajectory driven by various factors influencing consumer behavior and market dynamics.

Customer preferences:
Customers in the United Kingdom are increasingly seeking convenience, efficiency, and security in their homes, which has led to a growing demand for smart home devices and systems. The desire for interconnected and automated solutions that enhance daily living experiences is a key driver shaping consumer preferences in the smart home market.

Trends in the market:
One prominent trend in the UK's smart home market is the integration of voice control technology, with devices like smart speakers gaining popularity among consumers. Additionally, the focus on energy efficiency and sustainability is driving the adoption of smart thermostats and lighting systems in households across the country. The trend towards DIY smart home installations is also on the rise, empowering consumers to customize their smart home setups according to their specific needs and preferences.

Local special circumstances:
The regulatory environment and infrastructure in the United Kingdom play a significant role in shaping the smart home market. With initiatives promoting energy conservation and smart city development, there is a favorable landscape for the adoption of smart home technologies. Moreover, the presence of established players in the home automation industry and a tech-savvy consumer base contribute to the growth and innovation within the market.

Underlying macroeconomic factors:
Economic stability, technological advancements, and changing lifestyle patterns are key macroeconomic factors driving the growth of the smart home market in the United Kingdom. As disposable incomes rise and the cost of smart devices becomes more affordable, the accessibility of smart home solutions increases, leading to a broader consumer base. Furthermore, the shift towards remote work and the need for connected home office setups have further accelerated the adoption of smart home technologies in the UK.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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