Market Insights Consumer Food Bread & Cereal Products

Bread - Denmark

Denmark

Revenue in the Bread market amounts to €1.20bn in 2024. The market is expected to grow annually by 4.28% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €201.90 are generated in 2024.
In the Bread market, volume is expected to amount to 320.20m kg by 2029. The Bread market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Bread market is expected to amount to 48.8kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread market in Denmark is facing a negligible growth rate, impacted by factors such as changing consumer preferences and increasing competition from alternative breakfast options. Despite this, the convenience and variety offered by online bread services are driving some growth in the market.

Customer preferences: As more consumers prioritize health and wellness, there is a growing demand for healthier bread alternatives such as whole grain, gluten-free, and organic options. This trend is driven by a desire for clean and natural ingredients, as well as concerns over food allergies and intolerances. Additionally, the rise of plant-based diets and ethical eating choices has led to an increase in demand for bread made from alternative grains such as quinoa, amaranth, and spelt.

Trends in the market: In Denmark, there is a growing consumer demand for healthier and more sustainable bread options, leading to a rise in sales of organic and whole grain bread. Additionally, there is an increasing trend of premiumization in the bread market, with consumers willing to pay more for artisanal and specialty breads. This trend is expected to continue, driven by rising health consciousness and a focus on quality ingredients. Industry stakeholders should focus on catering to these changing consumer preferences and investing in product innovation to stay competitive in the market.

Local special circumstances: In Denmark, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong cultural tradition of bread consumption. The Danes have a preference for dense and hearty bread, with rye bread being a staple in their diet. Additionally, strict regulations on food labeling and production promote transparency and trust in the market. Moreover, the country's focus on sustainability and organic products has also led to the popularity of artisanal and organic bread options.

Underlying macroeconomic factors: The Danish Bread Market within the Bread & Cereal Products Market is influenced by a range of macroeconomic factors. The country's strong economic health and stable fiscal policies create a favorable environment for market growth. Additionally, Denmark's high levels of investment in food production and distribution infrastructure contribute to the efficient and competitive nature of the market. Global economic trends, such as shifts in consumer preferences for healthier and more sustainable food options, also impact the Bread Market in Denmark. Furthermore, government initiatives to promote healthy eating and reduce food waste have a direct influence on the performance of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.