Meat - Denmark

Denmark

Revenue in the Meat market amounts to €4.56bn in 2024. The market is expected to grow annually by 4.93% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€253bn in 2024).
In relation to total population figures, per person revenues of €767.10 are generated in 2024.
In the Meat market, volume is expected to amount to 387.90m kg by 2029. The Meat market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Meat market is expected to amount to 57.5kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

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Analyst Opinion

The Meat Market in The Food market of Denmark is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier options, increasing demand for meat substitutes, and regulations on meat production. Despite the slow growth rate, the market is adapting to the evolving health and environmental concerns, driving the demand for sustainable and plant-based meat products.

Customer preferences: In Denmark, consumers are increasingly gravitating towards plant-based meat alternatives, driven by concerns over sustainability and animal welfare. This trend is being further fueled by the growing popularity of flexitarian and vegetarian diets. Additionally, there is a growing demand for locally sourced and organic meat products, as well as a focus on reducing food waste. These changing consumer preferences are prompting meat producers to adapt and diversify their offerings in order to stay competitive in the market.

Trends in the market: In Denmark, the Meat Market within The Food market is experiencing a shift towards sustainable and ethical practices. Consumers are becoming more conscious of the environmental and ethical impact of their food choices, leading to a rise in demand for organic and locally sourced meat. This trend is expected to continue as consumers prioritize health and sustainability. Industry stakeholders must adapt to this trend by offering transparency in their supply chain and promoting sustainable practices to meet consumer demands. Furthermore, there is an opportunity for businesses to differentiate themselves by showcasing their commitment to ethical and sustainable practices in the Meat Market.

Local special circumstances: In Denmark, the Meat Market within The Food market is heavily influenced by the country's strong cultural tradition of high-quality and sustainable food production. This has led to a focus on organic and free-range meat, and a growing demand for locally-sourced products. Additionally, strict regulations on animal welfare and food safety have shaped market dynamics, with consumers willing to pay a premium for products that meet these standards. Furthermore, the small size of the country and its limited land for agricultural production has led to a reliance on imports, making Denmark a key player in the global meat trade.

Underlying macroeconomic factors: The Meat Market within The Food market in Denmark is heavily influenced by macroeconomic factors such as consumer spending, government regulations, and global trade policies. With a strong economy and high consumer confidence, Denmark has a robust demand for meat products, leading to a steady growth in the market. Additionally, the country's strict regulations on food safety and animal welfare play a significant role in shaping the production and distribution of meat products. Furthermore, with Denmark being a major exporter of meat, any changes in global trade policies can have a significant impact on the country's meat market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.