Confectionery - Denmark

  • Denmark
  • Revenue in the Confectionery market amounts to €2.72bn in 2024. The market is expected to grow annually by 4.19% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€78bn in 2024).
  • In relation to total population figures, per person revenues of €457.40 are generated in 2024.
  • In the Confectionery market, volume is expected to amount to 316.60m kg by 2029. The Confectionery market is expected to show a volume growth of 3.0% in 2025.
  • The average volume per person in the Confectionery market is expected to amount to 47.3kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

 
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Analyst Opinion

The Confectionery Market in Denmark has been experiencing slow growth, impacted by factors such as changing consumer preferences, increasing health concerns, and competition from alternative snacks. Despite the negligible growth rate, advancements in digital technologies and online sales channels may drive future growth.

Customer preferences:
Consumers in Denmark are showing a growing preference for healthier and more sustainable options in the Confectionery & Snacks Market within The Food market. This is evident in the rising demand for organic and plant-based snacks, as well as chocolates and candies made from natural ingredients. This shift is driven by a combination of cultural values promoting health and sustainability, as well as increasing awareness of the environmental and health impacts of traditional confectionery products. Additionally, the trend towards snacking on-the-go and the rise of convenience culture have led to a surge in demand for individually packaged and portion-controlled snacks.

Trends in the market:
In Denmark, the confectionery market is seeing a shift towards healthier alternatives, with a growing demand for organic, natural, and sugar-free options. This trend is being driven by increasing health consciousness among consumers and a desire for more sustainable products. Moreover, there is a rise in online shopping for confectionery products, as well as a growing interest in functional snacks with added health benefits. These developments are expected to continue in the future, presenting opportunities for industry players to innovate and cater to changing consumer preferences.

Local special circumstances:
In Denmark, the Confectionery market is heavily influenced by the country's strong cultural and regulatory focus on sustainability and health. This has led to a rise in demand for organic and natural confectionery products, as well as a shift towards healthier snacking options. The country's high disposable income and interest in premium products also drives the market for luxury confectionery brands. Additionally, Denmark's small size and efficient distribution channels contribute to a highly competitive market, with a strong presence of local and international players.

Underlying macroeconomic factors:
The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, global trade policies, and changing consumer preferences. Countries with a stable economy and increasing disposable income are experiencing higher growth in the confectionery market due to increased purchasing power. Additionally, shifts in consumer preferences towards healthier and organic options are driving manufacturers to innovate and offer healthier confectionery products to cater to this demand. Furthermore, global trade policies and regulations play a significant role in shaping the competitive landscape of the confectionery market, with countries with favorable trade agreements experiencing higher growth and market share.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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