Market Insights Consumer Food Oils & Fats

Butter - Denmark

Denmark

Revenue in the Butter market amounts to €318.30m in 2024. The market is expected to grow annually by 5.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,390m in 2024).
In relation to total population figures, per person revenues of €53.58 are generated in 2024.
In the Butter market, volume is expected to amount to 32.76m kg by 2029. The Butter market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Butter market is expected to amount to 4.66kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in Denmark is experiencing negligible growth, influenced by factors such as shifting consumer preferences towards plant-based alternatives, health concerns over saturated fats, and the rising popularity of margarine and other spreads.

Customer preferences: In Denmark, there is a notable shift towards health-conscious eating, with consumers increasingly favoring plant-based spreads over traditional butter. This trend reflects a growing awareness of dietary impacts on health, especially among younger demographics who prioritize sustainability and ethical consumption. Additionally, the rise of veganism and flexitarian diets is influencing purchasing decisions, as consumers seek alternatives that align with their lifestyle choices. As a result, innovative plant-based products are gaining traction, reshaping the butter market landscape.

Trends in the market: In Denmark, the Butter Market within the Oils & Fats sector is experiencing a significant shift as consumers increasingly opt for plant-based alternatives. This movement is driven by a heightened awareness of health and environmental issues, particularly among younger consumers who prioritize ethical sourcing and sustainability. As veganism and flexitarian diets gain popularity, traditional butter is being challenged by innovative plant-based spreads that cater to these preferences. This trend not only reshapes consumer purchasing behavior but also compels industry stakeholders to adapt their product offerings and marketing strategies to meet the demand for healthier, sustainable options.

Local special circumstances: In Denmark, the Butter Market within the Oils & Fats sector is heavily influenced by a strong tradition of dairy consumption and a robust agricultural framework supporting local milk production. However, a cultural shift towards sustainability and health consciousness is driving consumer preferences away from traditional butter. The Danish government’s emphasis on environmental regulations and support for organic farming further encourages the growth of plant-based alternatives. This unique blend of local dairy heritage and progressive environmental policies creates a distinct market dynamic that fosters innovation in plant-based spreads.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Denmark is shaped by macroeconomic factors such as global dairy price fluctuations, national economic stability, and consumer income levels. Denmark’s strong agricultural economy supports local dairy production, but rising global interest in plant-based diets is influencing local consumption patterns. Additionally, the Danish government's fiscal policies promoting sustainability and organic farming create a conducive environment for innovation in alternative spreads. Furthermore, inflation and changing consumer spending habits affect purchasing decisions, leading to a gradual shift in demand from traditional butter to healthier, plant-based options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.