Market Insights Consumer Food Bread & Cereal Products

Rice - Denmark

Denmark

Revenue in the Rice market amounts to €82.60m in 2024. The market is expected to grow annually by 4.49% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €13.91 are generated in 2024.
In the Rice market, volume is expected to amount to 32.76m kg by 2029. The Rice market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Rice market is expected to amount to 5.0kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Analyst Opinion

The Rice Market in Denmark has seen minimal growth due to factors such as fluctuating consumer demand, changing dietary preferences, and increasing competition. Despite this, online sales and technological advancements have improved convenience for consumers.

Customer preferences: The rise in health consciousness among Danish consumers has led to a growing demand for organic and gluten-free rice products. This trend is fueled by the increasing prevalence of gluten intolerance and the perception that organic products are healthier and more environmentally friendly. Additionally, the growing preference for convenience has resulted in a surge in demand for pre-cooked and ready-to-eat rice products, catering to busy lifestyles and the need for quick and easy meal options.

Trends in the market: In Denmark, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increase in demand for organic and gluten-free rice products. This trend is driven by a growing awareness of the health benefits of these products and a desire for more sustainable and environmentally-friendly options. Additionally, there is a rise in online shopping for rice products, as consumers seek convenience and a wider variety of choices. Industry stakeholders should focus on diversifying their product offerings and investing in digital platforms to cater to the changing consumer preferences and stay competitive in the market. This trend is expected to continue, with potential implications for the pricing and sourcing of rice products in Denmark.

Local special circumstances: In Denmark, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong focus on sustainable and organic food production. This has led to a high demand for organic and locally-grown rice, with consumers willing to pay a premium for these products. Additionally, the Danish government has strict regulations on food labeling and quality standards, which has resulted in a high level of trust and confidence in the rice market. Furthermore, Denmark's strong food culture and emphasis on healthy eating habits have also played a significant role in shaping the rice market, with a growing demand for healthier and more nutritious rice options.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Denmark is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Denmark's strong economy and stable political system create a conducive environment for market growth. In addition, the country's focus on sustainable agriculture and food production has led to a high demand for healthy and organic rice products. The increasing trend towards healthy eating and a growing preference for gluten-free alternatives are also driving the growth of the rice market in Denmark. Moreover, the rising disposable income and changing consumer lifestyles are further propelling the demand for premium rice products in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.