Market Insights Consumer Food Bread & Cereal Products

Pasta - Denmark

Denmark

Revenue in the Pasta market amounts to €179.70m in 2024. The market is expected to grow annually by 6.21% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €30.25 are generated in 2024.
In the Pasta market, volume is expected to amount to 40.91m kg by 2029. The Pasta market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Pasta market is expected to amount to 5.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Comparación de regiones

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Analyst Opinion

The Pasta Market in Denmark has seen modest growth, influenced by factors such as the rising health consciousness among consumers and the convenience of online sales. However, the market's growth rate remains negligible due to intense competition and price sensitivity among consumers. Despite this, the Bread & Cereal Products Market within The Food market in Denmark continues to thrive, driven by the increasing demand for healthy and convenient meal options.

Customer preferences: Denmark's strong focus on sustainability and healthy living has had a significant impact on the Pasta Market within the Bread & Cereal Products Market. Consumers are now opting for pasta made from alternative grains such as quinoa and buckwheat, as well as gluten-free options. This trend is driven by the increasing awareness of gluten intolerance and the desire for more nutritious options. Additionally, there has been a rise in demand for organic and locally sourced pasta, as consumers prioritize sustainable and environmentally friendly products.

Trends in the market: In Denmark, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for whole grain and gluten-free options. This trend is driven by the increasing consumer focus on health and wellness, as well as a growing preference for natural and organic products. This trajectory is expected to continue, with industry players investing in research and development to meet the evolving consumer demands. Additionally, there is a rising trend of plant-based and vegan pasta products, catering to the growing number of consumers adopting flexitarian and vegetarian diets. These trends present opportunities for industry stakeholders to expand their product offerings and tap into the growing health-conscious and environmentally-aware consumer base.

Local special circumstances: In Denmark, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's strong emphasis on sustainability and organic products. This has led to a rise in demand for organic and locally-sourced pasta options, as well as gluten-free and plant-based alternatives. Additionally, the country's high standards for food safety and quality control have resulted in strict regulations and labeling requirements for pasta products, creating a unique market landscape for both domestic and international brands.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is impacted by macroeconomic factors such as consumer spending, trade policies, and agricultural production. In Denmark, the growing trend towards healthy eating and convenience has led to an increase in demand for pasta. Additionally, the country's strong economy, stable political climate, and supportive government policies have helped to drive the growth of the Pasta Market. Furthermore, the increasing focus on sustainability and organic products in the global market is also influencing the demand for pasta in Denmark. As a result, the Pasta Market is expected to experience steady growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.