Food - Denmark

  • Denmark
  • Revenue in the Food market amounts to €21.06bn in 2024. The market is expected to grow annually by 4.61% (CAGR 2024-2029).
  • The market's largest segment is the segment Meat with a market volume of €4.51bn in 2024.
  • In global comparison, most revenue is generated in China (€1,470bn in 2024).
  • In relation to total population figures, per person revenues of €3,546.00 are generated in 2024.
  • In the Food market, 5.8% of total revenue will be generated through online sales by 2024.
  • In the Food market, volume is expected to amount to 4,133.00m kg by 2029. The Food market is expected to show a volume growth of 3.1% in 2025.
  • The average volume per person in the Food market is expected to amount to 613.70kg in 2024.

Key regions: United States, Canada, China, India, South Korea

 
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Analyst Opinion

The Food market in Denmark is experiencing minimal growth, influenced by factors such as increasing health consciousness, convenience of online services, and the adoption of digital technologies. Additionally, consumer awareness of the sub-markets, including Dairy Products & Eggs, Meat, Fish & Seafood, and Fruits & Nuts, is also impacting the overall market growth rate. Other sub-markets such as Vegetables, Bread & Cereal Products, Oils & Fats, and Sauces & Spices are also contributing to the overall growth of The Food market in Denmark. Despite the slow growth rate, the market is expected to continue expanding due to the demand for convenience food, Spreads & Sweeteners, Confectionery & Snacks, Baby Food, Pet Food, Processed Vegetables, Fruit & Potatoes, and Pasta & Rice.

Customer preferences:
In Denmark, there has been a noticeable shift towards sustainable and organic food products in recent years. This trend is driven by the country's strong focus on environmentalism and health consciousness. Consumers are also increasingly seeking plant-based options, with the rise of flexitarian and vegan diets. This shift towards plant-based diets is also influenced by the growing awareness of animal welfare and the environmental impact of meat consumption. Additionally, convenience and time-saving options, such as meal delivery services, have gained popularity among busy consumers looking for hassle-free meal solutions.

Trends in the market:
In Denmark, The Food market industry is experiencing a surge in plant-based food options, with more consumers opting for vegetarian and vegan products. This trend is expected to continue as the country focuses on sustainability and reducing its carbon footprint. Additionally, there is a growing demand for locally-sourced and organic food products, reflecting the increasing consumer awareness of health and environmental concerns. These trends present opportunities for industry stakeholders to innovate and cater to the evolving preferences of the Danish market. However, it also poses challenges for traditional food producers and retailers, who may need to adapt their business models to stay competitive.

Local special circumstances:
In Denmark, The Food market is heavily influenced by the country's strong focus on sustainability and organic products. With a high demand for locally sourced and environmentally friendly food, Denmark has seen a rise in small-scale producers and farmers markets. Additionally, strict regulations on food production and labeling have led to a high level of consumer trust and confidence in the quality of food products. This emphasis on sustainability and transparency sets Denmark apart from other markets and greatly impacts the consumer behavior and market dynamics in The Food market.

Underlying macroeconomic factors:
The Food market in Denmark is greatly impacted by macroeconomic factors such as consumer spending power, inflation rates, and government policies. The country's strong economy and high standards of living have resulted in a high demand for quality and diverse food products. Additionally, the government's focus on sustainable and organic food production has driven growth in the market. However, fluctuations in global food prices and trade policies can also significantly impact the market. Furthermore, changing consumer preferences towards healthier and ethically sourced food products have led to an increase in demand for organic and plant-based options in Denmark's Food Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

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  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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