Pet Food - Denmark

  • Denmark
  • Revenue in the Pet Food market amounts to €276.30m in 2024. The market is expected to grow annually by 3.50% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (€55,400m in 2024).
  • In relation to total population figures, per person revenues of €46.51 are generated in 2024.
  • In the Pet Food market, volume is expected to amount to 104.10m kg by 2029. The Pet Food market is expected to show a volume growth of 1.3% in 2025.
  • The average volume per person in the Pet Food market is expected to amount to 16.4kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

 
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Analyst Opinion

The Pet Food Market in Denmark has seen minimal growth due to factors such as limited consumer awareness and preference for traditional pet food options. However, with the increasing trend of pet humanization and rising disposable incomes, the market is expected to experience growth in the coming years.

Customer preferences:
In recent years, Danish consumers have shown a growing interest in organic and natural pet food options. This trend is driven by a cultural emphasis on sustainability and ethical consumption, as well as a rise in pet owners seeking healthier options for their furry companions. As a result, pet food brands are responding by offering more organic, locally-sourced, and eco-friendly pet food products to meet this demand. Additionally, with an aging population in Denmark, there is a growing focus on pet nutrition and health, leading to increased demand for specialized pet foods designed for senior pets. This shift towards more conscious and personalized pet food choices reflects the overall trend towards health and wellness in Danish society.

Trends in the market:
In Denmark, the Pet Food Market is experiencing a shift towards natural and organic products, as consumers become more health-conscious and concerned about the source and quality of their pet's food. This trend is expected to continue, driven by a growing demand for sustainable and eco-friendly options. This presents opportunities for industry stakeholders to invest in and develop innovative products, while also addressing potential challenges such as higher production costs. In addition, there is a trend towards personalized nutrition for pets, with companies offering customized meal plans and supplements based on individual needs and health conditions. This could potentially lead to a more competitive and diverse market, as well as improved overall health and well-being for pets. However, it may also require additional investments in technology and resources for companies to meet the demands of a personalized approach. Overall, the current trends in the Pet Food Market in Denmark reflect a changing landscape and evolving consumer preferences, presenting both opportunities and challenges for industry stakeholders.

Local special circumstances:
In Denmark, the Pet Food Market benefits from the country's high standards for animal welfare and strict regulations on pet food production. This has led to a market dominated by high-quality, organic, and natural pet food products. Additionally, the Danish culture places a strong emphasis on sustainability and environmentally friendly practices, leading to the popularity of eco-friendly and biodegradable pet food packaging. These unique factors have shaped the Pet Food Market in Denmark and set it apart from other markets in The Food market industry.

Underlying macroeconomic factors:
The Pet Food Market within The Food market in Denmark is also heavily influenced by macroeconomic factors such as consumer spending, disposable income, and overall economic stability. The country's strong economy and high disposable income levels have contributed to the growth of the pet food market, as pet owners are willing to spend more on premium and specialized pet food products. Furthermore, the government's supportive policies and investments in the pet industry have also played a significant role in driving market growth. Additionally, the rising pet ownership and humanization trends in the country have further fueled the demand for high-quality and natural pet food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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