Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Denmark

Denmark

Revenue in the Breakfast Cereals market amounts to €206.70m in 2024. The market is expected to grow annually by 2.91% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €34.81 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 26.32m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.3kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in Denmark has been experiencing slow growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping.

Customer preferences: As consumers become more health-conscious in Denmark, there has been a rise in demand for breakfast cereals made from whole grains and natural ingredients. This shift towards healthier options is also reflected in the growing popularity of gluten-free and organic breakfast cereals. Additionally, there is a rise in demand for on-the-go breakfast options, such as single-serve cereal cups, as busy lifestyles and changing breakfast habits drive the need for convenience and portability.

Trends in the market: In Denmark, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for transparent and ethically-sourced products. As a result, companies are investing in organic and nutrient-rich ingredients, as well as eco-friendly packaging. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovation in product offerings. Furthermore, the rise of online grocery shopping and e-commerce platforms is providing new opportunities for companies to reach a larger customer base and cater to changing consumer preferences.

Local special circumstances: In Denmark, the Breakfast Cereals market is heavily influenced by the country's strong focus on health and sustainability. With a highly conscious consumer base, there is a growing demand for organic and natural cereals, leading to the emergence of local brands catering to this niche. Additionally, the government's strict regulations on food labeling and advertising have also played a significant role in shaping the market. This has led to a highly competitive landscape, with companies constantly innovating to meet consumer demands while adhering to regulatory standards.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Denmark is impacted by macroeconomic factors such as consumer purchasing power, economic stability, and government policies. With a strong and stable economy, Denmark has a high level of disposable income, which drives consumer spending on convenience foods such as breakfast cereals. The government's focus on promoting healthy eating habits through initiatives such as food labeling and nutritional education also influences product choices in the market. Furthermore, the country's investment in sustainable agriculture and food production practices contributes to the availability and quality of ingredients used in breakfast cereal production, further boosting market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.