Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Denmark

Denmark

Revenue in the Ready-to-Eat Meals market amounts to €1.14bn in 2024. The market is expected to grow annually by 6.06% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€138bn in 2024).
In relation to total population figures, per person revenues of €192.50 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 141.10m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 5.0% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 19.8kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Analyst Opinion

The Convenience Food Market in Denmark has been experiencing minimal growth due to factors such as low consumer interest in ready-to-eat meals and the emergence of healthier food options. Despite this, the market is still driven by the convenience and ease offered by these meals.

Customer preferences: As the demand for convenience continues to rise, consumers in Denmark are increasingly turning to ready-to-eat meals as a convenient meal option. This trend is particularly evident among busy urban dwellers and young professionals who value time-saving solutions. Additionally, there is a growing preference for healthier and more sustainable ready-to-eat options, such as plant-based and organic meals, reflecting the country's strong focus on health and sustainability.

Trends in the market: In Denmark, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a rise in demand for healthier and more sustainable options. This trend is driven by consumer preferences for convenience and health-consciousness. As a result, companies are increasingly focused on offering plant-based and organic options, as well as reducing packaging waste. These trends are expected to continue in the coming years, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer demands.

Local special circumstances: In Denmark, the Ready-to-Eat Meals market has seen significant growth due to the busy lifestyles of the population and the increasing demand for convenient food options. The country's strict food regulations also play a role in shaping the market, as consumers prioritize healthy and organic options. Moreover, the Danish market is influenced by the strong culture of sustainability, leading to the popularity of eco-friendly packaging and locally sourced ingredients. Additionally, the market is dominated by local players, as Danish consumers prefer to support homegrown businesses.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Denmark is heavily influenced by macroeconomic factors such as consumer spending, disposable income levels, and economic stability. With a stable and growing economy, Denmark has a high level of consumer confidence and purchasing power, making it a favorable market for convenience food products. Additionally, the country's strong focus on sustainability and healthy eating habits has led to a growing demand for convenient, yet nutritious, ready-to-eat meals. Moreover, the increasing trend of dual-income households and busy lifestyles has also contributed to the growth of this market, as consumers seek out convenient and time-saving meal options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.