Market Insights Consumer Food Vegetables

Fresh Vegetables - Denmark

Denmark

Revenue in the Fresh Vegetables market amounts to €1.68bn in 2024. The market is expected to grow annually by 4.96% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€93bn in 2024).
In relation to total population figures, per person revenues of €282.10 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 785.50m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Fresh Vegetables market is expected to amount to 115.2kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

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Analyst Opinion

The Fresh Vegetables Market in Denmark is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier diets, seasonal fluctuations in supply, and competition from imported produce, which limits domestic market expansion.

Customer preferences: Consumers in Denmark are increasingly prioritizing sustainability and local sourcing in their fresh vegetable purchases, reflecting a growing awareness of environmental impact and food provenance. This trend is particularly pronounced among younger demographics, who favor organic and ethically produced options. Additionally, the rise of plant-based diets is influencing demand for a wider variety of vegetables, including less common types. The emphasis on convenience is also notable, with more consumers opting for pre-packaged or ready-to-eat vegetable solutions that align with their busy lifestyles.

Trends in the market: In Denmark, the Fresh Vegetables Market is experiencing a surge in demand for locally sourced and organic produce, driven by consumers' increasing emphasis on sustainability and environmental impact. Younger demographics are at the forefront of this shift, actively seeking out ethically produced options. The popularity of plant-based diets is expanding the variety of vegetables in demand, including lesser-known types. Additionally, the convenience trend is shaping purchasing behavior, with a rise in pre-packaged and ready-to-eat vegetable offerings that cater to busy lifestyles, posing both opportunities and challenges for industry stakeholders.

Local special circumstances: In Denmark, the Fresh Vegetables Market is shaped by the country's commitment to sustainability and robust agricultural practices. The unique climate allows for diverse crop cultivation, which supports local farmers in providing seasonal produce. Cultural factors play a significant role, as the Danish population prioritizes organic and eco-friendly options, influenced by a strong welfare state and environmental policies. Regulatory support for local sourcing further enhances market dynamics, fostering a community-focused approach that encourages innovation in sustainable farming and distribution methods.

Underlying macroeconomic factors: The Fresh Vegetables Market in Denmark is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and global trade dynamics. Denmark's strong economy, characterized by high GDP per capita and low unemployment rates, empowers consumers to invest in quality fresh produce. Furthermore, increasing global demand for sustainable food sources drives local farmers to adapt and innovate. Fiscal policies promoting green agriculture and supporting local sourcing enhance market resilience. Additionally, fluctuations in global commodity prices and trade agreements impact the availability and pricing of fresh vegetables, shaping market performance and consumer choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.