Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Denmark

Denmark

Revenue in the Other Cereal Products market amounts to €0.94bn in 2024. The market is expected to grow annually by 3.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €157.50 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 198.90m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 30.9kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Comparación de regiones

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Analyst Opinion

The Other Cereal Products market in Denmark has seen minimal growth, impacted by factors such as low consumer demand and lack of innovation. Despite being a subcategory of the bread and cereal products market, it struggles to gain traction due to limited variety and low awareness among consumers.

Customer preferences: With a growing focus on healthy and sustainable eating, there has been a noticeable shift towards alternative grain-based products in Denmark's Other Cereal Products Market. This includes the rise of gluten-free and organic options, as well as a growing demand for ancient grains such as quinoa and amaranth. This trend is fueled by the increasing health-consciousness of consumers and a desire for more diverse and nutrient-rich food options. Additionally, there has been a notable increase in plant-based and vegan options as more individuals are adopting a flexitarian or meat-free diet.

Trends in the market: In Denmark, there is a noticeable shift towards healthier and more sustainable options in the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market. There is a growing demand for organic and whole grain cereal products, as well as gluten-free options. This trend is driven by increasing health consciousness and a desire for transparency in food production. As a result, industry stakeholders are focusing on developing and promoting these types of products to meet consumer demand. This shift towards healthier options also has potential implications for traditional cereal companies, who may need to adapt their products to stay relevant in the market. Additionally, there is a growing trend of using digital platforms to connect with consumers and offer personalized services, such as recipes and nutritional information. This provides an opportunity for industry stakeholders to engage with consumers and gather valuable data to inform future product development.

Local special circumstances: In Denmark, the Other Cereal Products Market within the Bread & Cereal Products Market is heavily influenced by the country's focus on organic and sustainable food production. This has led to a surge in demand for organic and gluten-free cereal products, as well as a growing preference for locally sourced ingredients. Additionally, strict regulations on food labeling and advertising also play a role in shaping the market. These factors create a unique market landscape, with a strong emphasis on quality and transparency.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Denmark is affected by macroeconomic factors such as the country's strong economic health, stable fiscal policies, and favorable investment climate. The global trend towards healthier and more sustainable food options has also influenced the demand for other cereal products in Denmark. Furthermore, the country's increasing focus on promoting a healthy lifestyle and addressing chronic diseases has led to a growing demand for nutritious and convenient cereal products. The aging population in Denmark is also a key driver, as older consumers tend to prioritize products that offer health benefits and convenience. These factors have contributed to the overall growth of the Other Cereal Products Market in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.