Market Insights Consumer Food Bread & Cereal Products

Bread - Indonesia

Indonesia

Revenue in the Bread market amounts to €13.77bn in 2024. The market is expected to grow annually by 3.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €49.20 are generated in 2024.
In the Bread market, volume is expected to amount to 10.69bn kg by 2029. The Bread market is expected to show a volume growth of 0.3% in 2025.
The average volume per person in the Bread market is expected to amount to 37.5kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Región

Comparación de regiones

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Analyst Opinion

The Bread Market in Indonesia has seen minimal growth due to factors such as low consumer health awareness and limited access to online services. Despite this, the market is expected to gradually expand as digital technologies become more prevalent in the country's food industry.

Customer preferences: Consumers in Indonesia are increasingly opting for healthier and more nutritious bread options, including whole grain, gluten-free, and organic varieties. This trend is driven by a growing awareness of the importance of a balanced diet and the desire for healthier food options. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider range of bread products, including those with specific dietary requirements. This shift towards healthier and more diverse bread options is likely to continue as consumers prioritize their health and well-being.

Trends in the market: In Indonesia, the Bread Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a growing demand for whole grain and artisanal breads. This trend is driven by increasing health consciousness among consumers and a rise in disposable income. Moreover, there is a surge in online grocery shopping, leading to the emergence of e-commerce platforms specializing in bread and bakery products. These developments present opportunities for industry players to tap into the growing digital market and cater to changing consumer preferences.

Local special circumstances: In Indonesia, the Bread Market of the Bread & Cereal Products Market is heavily influenced by the country's diverse and rich culinary culture. The market is dominated by traditional breads such as roti bakar and pandan bread, which cater to the local taste preferences. Moreover, the large Muslim population in Indonesia has led to a significant demand for halal-certified bread products. Additionally, the government's regulations on food safety and labeling have played a crucial role in shaping the bread market, as consumers are increasingly becoming more conscious about the ingredients and nutritional value of the bread they consume.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Indonesia is influenced by various macroeconomic factors. The country's economic health and stability play a crucial role in determining the performance of the market. In recent years, Indonesia has experienced steady economic growth and has implemented favorable fiscal policies to attract foreign investment. Additionally, the growing population and rising disposable income have led to an increase in demand for bread and cereal products, driving the growth of the market. Moreover, with the increasing health consciousness among consumers, there is a growing demand for healthy and convenient food options, further boosting the market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.