Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Indonesia

Indonesia

Revenue in the Sweeteners market amounts to €6.80bn in 2024. The market is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€116,000m in 2024).
In relation to total population figures, per person revenues of €24.31 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 5.00bn kg by 2029. The Sweeteners market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 16.8kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Analyst Opinion

The Sweeteners market in Indonesia's Spreads & Sweeteners Market is experiencing slow growth, influenced by factors such as fluctuating consumer preferences and increasing competition among Honey, Sugar, and Artificial Sweeteners sub-markets. The negligible growth rate can be attributed to the lack of awareness and trust in artificial sweeteners, along with the availability of traditional sweeteners at lower prices.

Customer preferences: The growing awareness of health and wellness has led to a rise in demand for natural and organic sweeteners in Indonesia. As consumers become more health-conscious, they are seeking alternatives to traditional sugar, leading to an increase in the consumption of natural sweeteners like stevia and honey. This trend is driven by a growing interest in clean label and clean eating, as well as a shift towards more natural and sustainable products. Additionally, the rise in cases of diabetes and obesity has also contributed to the growth of the natural sweeteners market, as consumers seek healthier options to manage their sugar intake.

Trends in the market: In Indonesia, the Spreads & Sweeteners Market within The Food market is seeing a shift towards healthier and natural sweeteners, such as stevia and honey. This trend is driven by increasing health consciousness and growing concerns over the negative effects of artificial sweeteners. Additionally, there is a rising demand for convenience and on-the-go options, leading to the development of single-serve packaging and portable spreads. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in innovative product offerings to stay competitive in the market.

Local special circumstances: In Indonesia, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's diverse cultural landscape. Traditional sweeteners such as palm sugar and coconut sugar are still widely used and preferred by consumers. Additionally, the government's initiative to promote healthier food choices has led to the rise of natural sweeteners like stevia and agave. Furthermore, Indonesia's geographical location as a major producer of palm oil has also played a significant role in the availability and pricing of sweeteners in the market. These factors have contributed to the unique dynamics of the Sweeteners Market in Indonesia.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in Indonesia is heavily influenced by macroeconomic factors such as consumer spending, government policies, and global economic trends. The rising disposable income of Indonesian consumers has led to an increase in demand for sweeteners, as they are seen as affordable alternatives to traditional sugar. Additionally, government initiatives promoting healthy eating habits and the implementation of taxes on sugar have also contributed to the growth of the sweeteners market in Indonesia. Furthermore, the country's stable economic condition and favorable investment policies have attracted significant investments in the food industry, which has further boosted the growth of the sweeteners market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.