Meat Substitutes - Indonesia

Indonesia

Revenue in the Meat Substitutes market amounts to €276.50m in 2024. The market is expected to grow annually by 7.85% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€2,198m in 2024).
In relation to total population figures, per person revenues of €0.99 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 22.68m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 5.1% in 2025.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

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Analyst Opinion

The Meat Substitutes Market in Indonesia has seen minimal growth due to various factors, including low consumer awareness and limited availability of substitutes. Despite this, the market is expected to experience steady growth in the future, driven by increasing health consciousness and demand for plant-based protein options.

Customer preferences: As consumers become more health-conscious, there is a growing trend towards plant-based diets and sustainable food choices in Indonesia. This has led to a rise in demand for meat substitutes, such as tempeh and tofu, as people look for protein alternatives. Additionally, growing concerns about animal welfare and environmental sustainability are also driving the popularity of meat substitutes in the country. This shift towards conscious consumption is also reflected in the increasing availability of vegetarian and vegan options in restaurants and supermarkets.

Trends in the market: In Indonesia, the Meat Substitutes Market within The Food market is experiencing a surge in demand, driven by the increasing awareness of the health and environmental benefits of plant-based proteins. This trend is expected to continue, as consumers become more health-conscious and concerned about the sustainability of traditional meat production. As a result, industry stakeholders are investing heavily in research and development to improve the taste and texture of meat substitutes, in order to attract more consumers. Additionally, there is a growing trend of incorporating traditional Indonesian flavors and ingredients into these products, catering to the local taste preferences. This presents a significant opportunity for food companies to tap into the growing demand for meat substitutes in Indonesia.

Local special circumstances: In Indonesia, the Meat Substitutes Market is growing due to the rising awareness of health and environmental concerns, and the government's support for promoting plant-based diets. The country's diverse culinary culture and large Muslim population also play a significant role in driving the demand for meat alternatives. Furthermore, Indonesia's strict regulations on halal certification for food products have prompted the development of halal-certified meat substitutes, catering to the Muslim consumer segment.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market in Indonesia is heavily influenced by macroeconomic factors such as consumer preferences, government policies, and economic conditions. As more consumers become health-conscious and environmentally aware, the demand for meat substitutes has increased, leading to market growth. Additionally, government initiatives to promote sustainable and plant-based food options, coupled with a growing economy and rising disposable incomes, have further fueled market growth. However, challenges such as high production costs and limited availability of raw materials may hinder market growth in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.