Spreads & Sweeteners - Indonesia

Indonesia

Revenue in the Spreads & Sweeteners market amounts to €11.45bn in 2024. The market is expected to grow annually by 4.92% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€133,700m in 2024).
In relation to total population figures, per person revenues of €40.91 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 6.40bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 1.5% in 2025.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 21.2kg in 2024.

Key regions: Spain, Japan, China, Philippines, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Spreads & Sweeteners market in Indonesia is experiencing slow growth, influenced by factors such as increasing health consciousness among consumers and the convenience of online health services. The sub-markets within this sector may also impact the overall market growth, with potential for innovation and diversification to drive future growth.

Customer preferences: As health and wellness continue to be top priorities for consumers in Indonesia, there is a growing trend towards natural and organic sweeteners and spreads. This shift is driven by a desire for healthier and more sustainable options, as well as a growing awareness of the negative health effects of refined sugar. In addition, the increasing prevalence of health-conscious millennials and Gen Z consumers is fueling demand for plant-based and low-calorie alternatives in the spreads and sweeteners market.

Trends in the market: In Indonesia, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards more natural and healthier options. This is driven by rising health concerns and the increasing popularity of clean label products. As a result, there is a growing demand for natural sweeteners such as stevia and agave, as well as spreads made from natural ingredients like nuts and seeds. This trend is expected to continue as consumers become more health-conscious and seek out alternatives to traditional spreads and sweeteners. Industry stakeholders should take note of this trend and adapt their product offerings to meet the changing preferences of consumers. This could also present opportunities for partnerships and collaborations with suppliers of natural ingredients and manufacturers of health-focused products.

Local special circumstances: In Indonesia, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's diverse culinary traditions and consumer preferences. The tropical climate and abundance of natural sweeteners like palm sugar and coconut sugar have led to the popularity of traditional sweet spreads like "srikaya" and "kaya". Additionally, the growing health consciousness among Indonesian consumers has resulted in a demand for healthier sweeteners like stevia and honey, which are being incorporated into spreads and other food products. The country's growing middle class and increasing urbanization are also driving the demand for convenient and affordable sweet spreads, leading to the rise of online and mobile delivery platforms.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Indonesia is heavily influenced by macroeconomic factors, including the country's overall economic health, government policies, and global economic trends. Indonesia's growing middle class and increasing disposable income have led to a rise in demand for processed and convenience foods, driving the growth of the Spreads & Sweeteners Market. Additionally, the government's initiatives to boost the food and beverage industry through investment in infrastructure and regulatory support have also contributed to market growth. However, challenges such as fluctuating commodity prices and changing consumer preferences may hinder market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.