Bread & Cereal Products - Indonesia

Indonesia

Revenue in the Bread & Bakery Products market amounts to €48.21bn in 2024. The market is expected to grow annually by 5.06% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€257bn in 2024).
In relation to total population figures, per person revenues of €172.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 40.51bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 132.0kg in 2024.

Key regions: Philippines, United States, Canada, India, China

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Analyst Opinion

The Bread & Cereal Products market in Indonesia is experiencing minimal growth due to various factors such as changing consumer preferences towards healthier options, increased competition from alternative products, and the lack of innovation in the market. Despite the convenience offered by online shopping and rising health awareness, the market's growth rate remains stagnant. However, with the rise of digital technologies and the potential for online marketing, there may be opportunities for growth in the near future.

Customer preferences: As more Indonesian households adopt Westernized dietary habits, demand for bread and cereal products has risen in recent years. However, with the growing trend towards healthier eating, consumers are increasingly looking for whole grain and gluten-free options. This shift is driven by a greater awareness of the health benefits of these products, as well as a rise in gluten intolerance and celiac disease among the population. Additionally, there has been a surge in demand for locally sourced and organic bread and cereal products, reflecting a preference for natural and sustainable food options.

Trends in the market: In Indonesia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, driven by increasing consumer awareness of the importance of a balanced diet. This has led to a rise in demand for whole grain and gluten-free products. Additionally, there is a growing trend of incorporating local and traditional ingredients into bread and cereal products, catering to the preferences of Indonesian consumers. These trends have significant implications for industry stakeholders, as companies need to adapt their product offerings and marketing strategies to meet the changing consumer demands. Furthermore, there is potential for partnerships with local farmers and suppliers to source these traditional ingredients, creating opportunities for sustainable sourcing and supporting local communities.

Local special circumstances: In Indonesia, the Bread & Cereal Products Market is heavily influenced by the country's diverse landscape and cultural practices. The archipelago's unique topography and climate play a significant role in the production and availability of certain ingredients, such as rice and cassava. Additionally, Indonesia's large Muslim population has led to a strong demand for halal-certified products, creating a niche market for halal bread and cereals. Moreover, the government's regulations on food imports and subsidies for domestic producers also impact the market dynamics of bread and cereal products in Indonesia.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Indonesia is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. The country's growing population and increasing disposable income contribute to the demand for bread and cereal products, driving market growth. Additionally, global economic trends, such as the rising popularity of healthy and convenient food options, also impact the market. Government initiatives to promote the agricultural sector and improve food security also play a significant role in shaping the Bread & Cereal Products Market in Indonesia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.