Confectionery & Snacks - Indonesia

Indonesia

Revenue in the Confectionery & Snacks market amounts to €10.55bn in 2024. The market is expected to grow annually by 7.97% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€125bn in 2024).
In relation to total population figures, per person revenues of €37.71 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 2.64bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Confectionery & Snacks market is expected to amount to 7.7kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Confectionery & Snacks market in Indonesia is seeing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. While the sub-markets of Confectionery and Snack Food continue to drive demand, the overall market growth is impacted by economic slowdown and rising competition.

Customer preferences: Consumers in Indonesia are increasingly shifting towards healthier snacking options, driven by a growing health and wellness trend. This has led to a rise in demand for natural and organic snacks, as well as snacks with functional benefits such as protein and energy-boosting ingredients. In addition, there has been a growing interest in plant-based and vegan snacks, reflecting a shift towards more sustainable and ethical food choices among consumers. This trend is also influenced by the rise of social media and the growing influence of Western health and wellness trends in Indonesia.

Trends in the market: In Indonesia, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing consumer awareness and demand for natural and organic products. As a result, there has been a rise in the availability of healthier snacks such as fruit and nut bars, as well as a growing market for plant-based alternatives to traditional snacks. This trajectory is significant for industry stakeholders as they adapt their product offerings to meet changing consumer preferences and capitalize on the growing demand for healthier options in the market. Additionally, this trend has the potential to positively impact the overall health and well-being of consumers, creating a win-win situation for both the industry and consumers.

Local special circumstances: In Indonesia, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's diverse cultural background. The market is shaped by the local preference for traditional snacks, such as fried banana and rice crackers, alongside the growing trend of Western-style snacks. Additionally, the regulatory environment plays a significant role, with strict halal certification requirements for food products. These factors contribute to the unique dynamics of the market, creating opportunities for both local and international players to cater to the diverse consumer base.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Indonesia is heavily impacted by macroeconomic factors such as consumer spending, population growth, and government policies. As the country's economy continues to grow and urbanization increases, there is a rising demand for convenient and affordable snacks and confectionery products. Additionally, the government's efforts to boost the agricultural sector and promote small and medium enterprises have also contributed to the growth of the market. However, increasing inflation and a decline in consumer purchasing power may pose challenges to market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.