Baby Food - Indonesia

Indonesia

Revenue in the Baby Food market amounts to €4,012.00m in 2024. The market is expected to grow annually by 6.21% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €14.34 are generated in 2024.
In the Baby Food market, volume is expected to amount to 252.40m kg by 2029. The Baby Food market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.7kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Food Market in Indonesia is experiencing minimal growth, influenced by factors such as increasing disposable income, changing consumer preferences towards healthier options, and the convenience of online shopping. Despite sub-markets showing varying growth rates, the overall market is driven by the rising health awareness among parents and the demand for nutritious and convenient baby food options.

Customer preferences: With the rise of dual-income households and busy lifestyles, there is a growing demand for convenience and time-saving solutions in the Baby Food Market within The Food market in Indonesia. As a result, there has been an increase in the popularity of ready-to-eat and on-the-go baby food products. Additionally, there is a growing trend towards organic and natural baby food options, driven by a desire for healthier and more sustainable choices for their children. This shift towards convenience and healthier options in the baby food market reflects the changing values and priorities of Indonesian consumers.

Trends in the market: In Indonesia, the Baby Food market is experiencing a shift towards organic and natural products, with consumers becoming more health-conscious and environmentally aware. This trend is expected to continue, with a projected increase in demand for organic and natural baby food products. Additionally, there is a growing demand for premium baby food products as disposable incomes rise. These trends signify a potential shift in consumer preferences and present opportunities for industry stakeholders to capitalize on the growing demand for healthier and higher quality baby food options. However, it also poses a challenge for manufacturers to adapt and innovate in order to meet these changing demands. The use of technology, such as e-commerce and mobile apps, can also play a significant role in shaping the future of the Baby Food market in Indonesia. This trend towards healthier and more convenient options has the potential to drive growth and reshape the industry landscape.

Local special circumstances: In Indonesia, the Baby Food Market is heavily influenced by the country's diverse cultural and culinary traditions. Traditional foods, such as rice porridge and banana puree, are popular choices for feeding infants, while imported baby food brands face competition from local homemade alternatives. Additionally, strict regulations on advertising and labeling of baby food products have been put in place to protect consumers. These unique factors contribute to the dynamics of the market, making it important for companies to understand and adapt to the local preferences and regulations.

Underlying macroeconomic factors: The Indonesian Baby Food Market is influenced by macroeconomic factors such as economic growth, consumer spending power, and government policies. As the country's economy continues to grow, there is a rising demand for convenient and nutritious baby food products. Additionally, government initiatives to improve healthcare infrastructure and promote healthy eating habits are expected to drive market growth. However, challenges such as inflation and currency fluctuations may impact market performance. Furthermore, the increasing urbanization and working population in Indonesia are leading to a higher demand for packaged and ready-to-eat baby food products. These factors collectively contribute to the growth of the Baby Food Market within The Food market in Indonesia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.