Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Indonesia

Indonesia

Revenue in the Tomato Ketchup market amounts to €0.87bn in 2024. The market is expected to grow annually by 3.63% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €3.12 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 0.47bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.6kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market in Indonesia is experiencing stagnant growth due to factors such as low consumer awareness, limited availability of online services, and slow adoption of digital technologies. Despite being a part of the lucrative Sauces & Spices market in the Food industry, it is facing challenges in expanding its market share.

Customer preferences: With the rise of health-conscious and environmentally-aware consumers, there has been a growing demand for organic and all-natural tomato ketchup options in Indonesia. This trend is also driven by a shift towards healthier and more sustainable food choices, as well as a preference for locally-sourced ingredients. Furthermore, the rising popularity of plant-based diets and veganism has also contributed to the demand for healthier and more ethical tomato ketchup products in the country.

Trends in the market: In Indonesia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a shift towards healthier and more natural products. Consumers are increasingly seeking out clean label options and products with no added preservatives or artificial ingredients. This trend is driven by growing health consciousness and a desire for transparent and ethically sourced products. For industry stakeholders, this means adapting to changing consumer preferences and investing in sustainable sourcing and production methods. It also presents an opportunity for new players to enter the market with innovative and healthier product offerings.

Local special circumstances: In Indonesia, the Tomato Ketchup market is heavily influenced by the country's diverse cuisine and strong preference for spicy and flavorful dishes. This has led to the development of unique ketchup variants, such as sweet and spicy or sambal flavored, to cater to local tastes. Additionally, the government's regulations on imported food products have given rise to domestic ketchup brands, promoting local manufacturing and boosting the market. The country's strong agricultural sector also ensures a steady supply of high-quality tomatoes for ketchup production.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Indonesia is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. The country's stable economic growth and rising disposable income have led to an increase in consumer spending on convenience foods, including tomato ketchup. Additionally, favorable government policies promoting foreign investment and trade have attracted international players to enter the market, further driving its growth. Furthermore, the growing trend of urbanization and changing consumer preferences towards westernized diets have also contributed to the growth of the tomato ketchup market in Indonesia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.