Smart Home - Indonesia

  • Indonesia
  • Revenue in the Smart Home market is projected to reach €516.0m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.17%, resulting in a projected market volume of €816.8m by 2028.
  • Household penetration will be 14.5% in 2024 and is expected to hit 23.2% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €46.97.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
Comparación de regiones

Analyst Opinion

The Smart Home market in Indonesia is witnessing a significant growth trajectory, driven by the increasing consumer demand for convenience and efficiency in their daily lives.

Customer preferences:
Indonesian consumers are increasingly leaning towards smart home devices that offer convenience, energy efficiency, and enhanced security features. The desire for seamless integration of smart devices into their homes is a key driver for the adoption of smart home technology. Consumers are looking for solutions that can be easily controlled and monitored remotely, providing them with a sense of security and control over their living spaces.

Trends in the market:
One of the prominent trends in the Indonesian Smart Home market is the growing popularity of voice-controlled smart assistants and devices. This trend is fueled by the increasing penetration of smartphones and the rising tech-savviness among consumers. Additionally, the demand for smart lighting systems, smart appliances, and home automation systems is on the rise as more consumers seek to optimize their living spaces for comfort and efficiency.

Local special circumstances:
In Indonesia, the rapid urbanization and growing middle-class population are key factors contributing to the growth of the Smart Home market. As more Indonesians move to urban areas and experience higher disposable incomes, the adoption of smart home technology is becoming more accessible and appealing. Furthermore, the government's initiatives to promote digitalization and smart city development are creating a conducive environment for the expansion of the smart home industry in the country.

Underlying macroeconomic factors:
The economic stability and steady GDP growth in Indonesia are providing a favorable environment for the Smart Home market to thrive. With a growing economy and increasing consumer spending power, more households are able to invest in smart home solutions. Additionally, the advancements in technology and the availability of affordable smart devices are making it easier for consumers to upgrade their homes with smart technology.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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