Market Insights Consumer Food Fruits & Nuts

Fresh Fruits - Indonesia

Indonesia

Revenue in the Fresh Fruits market amounts to €20.93bn in 2024. The market is expected to grow annually by 7.46% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€107bn in 2024).
In relation to total population figures, per person revenues of €74.81 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 11.47bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.2% in 2025.
The average volume per person in the Fresh Fruits market is expected to amount to 33.4kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

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Analyst Opinion

The Fresh Fruits market in Indonesia is witnessing slow growth, influenced by various factors like changing consumer preferences, fluctuating availability of produce, and increasing competition from processed fruits. The market for Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits is expected to experience minimal growth, as demand for these products is largely dependent on seasonal and weather conditions. Additionally, the introduction of online fruit delivery services is also impacting the traditional retail market.

Customer preferences: Consumers in Indonesia are increasingly demanding organic and sustainably sourced fresh fruits, driven by growing health consciousness and concerns over the environmental impact of conventional farming methods. As a result, there is a rising trend towards locally grown and pesticide-free fruits, as well as a preference for exotic and unique varieties. This shift is also influenced by the country's diverse cultural heritage, where fruits hold significant cultural and symbolic meanings, making them integral to traditional ceremonies and celebrations.

Trends in the market: In Indonesia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and locally grown fruits. This trend is driven by the increasing awareness and preference for healthier and sustainable food options among consumers. As a result, retailers and distributors are expanding their offerings of organic and locally sourced fruits to cater to this demand. This trend is expected to continue in the coming years, presenting significant opportunities for industry stakeholders to tap into the growing market for organic and locally grown fruits in Indonesia.

Local special circumstances: In Indonesia, the Fresh Fruits market is heavily influenced by the country's tropical climate and diverse agricultural landscape. The abundance of fertile land and favorable weather conditions allow for a wide variety of fruits to be grown and harvested year-round. Additionally, the country's rich cultural heritage and strong emphasis on traditional farming practices contribute to the unique flavors and quality of the fruits in the market. Furthermore, the Indonesian government's efforts to promote sustainable agriculture and support small-scale farmers have also played a significant role in shaping the dynamics of the Fresh Fruits market.

Underlying macroeconomic factors: The growth of the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is heavily influenced by macroeconomic factors such as consumer spending power, import and export policies, and government subsidies. Countries with a strong economy and a growing middle class tend to see higher demand for fresh fruits, while regions with economic instability and trade barriers may experience slower market growth. Additionally, policies supporting sustainable agriculture and organic farming are driving the demand for premium, high-quality fresh fruits in both domestic and international markets.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.