Market Insights Consumer Food Fruits & Nuts

Fresh Fruits - South Korea

South Korea

Revenue in the Fresh Fruits market amounts to €13.03bn in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€107bn in 2024).
In relation to total population figures, per person revenues of €251.80 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 2.16bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Fresh Fruits market is expected to amount to 36.8kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Fresh Fruits Market in South Korea is experiencing minimal growth due to factors such as changing consumer preferences, increasing competition from imported fruits, and strict regulations on fruit imports. Despite this, the market is still driven by the rising health consciousness among consumers and the convenience of purchasing fresh fruits online. The market is segmented into various sub-markets, each with its own unique challenges and opportunities, such as the high demand for apples and pears, the increasing popularity of berries and grapes, and the steady demand for citrus fruits. Overall, the Fresh Fruits Market in South Korea is expected to continue its slow but steady growth in the coming years.

Customer preferences: As South Korea becomes more health-conscious, there has been a growing demand for fresh, organic fruits in the market. Consumers are increasingly looking for locally grown produce, as well as unique and exotic fruits from around the world. This shift is driven by a desire for healthier and more sustainable options, as well as a growing interest in trying new and diverse flavors. Additionally, with the rise of e-commerce, consumers are also turning to online platforms to purchase these fruits, making it easier for them to access a wider variety of options.

Trends in the market: In South Korea, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is seeing a rise in demand for organic and locally grown fruits. This trend is driven by increasing consumer awareness and preferences for healthy and sustainable food options. Additionally, there is a growing trend of subscription-based fruit delivery services, providing convenience and variety to consumers. These trends are expected to continue, with potential implications including increased competition for traditional brick-and-mortar retailers and opportunities for online retailers and farmers to tap into the market.

Local special circumstances: In South Korea, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's strong cultural emphasis on fresh and healthy food. The country's mountainous terrain and temperate climate also allow for the production of a wide variety of fruits, making the market highly diverse and competitive. Additionally, the government's strict regulations on food safety and quality assurance have played a crucial role in ensuring consumer trust and driving the growth of the market. Furthermore, the increasing trend of online shopping and home delivery services has made it easier for consumers to access fresh fruits, further boosting market demand.

Underlying macroeconomic factors: The growth of the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with stable economies and favorable policies towards agriculture and food production are experiencing faster market growth compared to regions with economic instability and limited government support for the agricultural sector. Additionally, the increasing demand for healthy and nutritious food options in the wake of rising health consciousness and the aging population is driving the demand for fresh fruits, creating opportunities for market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.