Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Kenya

Kenya

Revenue in the Processed & Frozen Vegetables market amounts to €0.61bn in 2024. The market is expected to grow annually by 9.26% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,350m in 2024).
In relation to total population figures, per person revenues of €10.78 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 308.10m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 5.6% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 4.5kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Kenya is experiencing subdued growth due to factors such as low purchasing power, limited distribution channels, and lack of consumer awareness. Despite this, the market is still expected to grow due to increasing urbanization and rising demand for convenient and healthy food options.

Customer preferences: Consumers in Kenya are increasingly turning to processed and frozen vegetables as a convenient and cost-effective option for their daily meals. This trend is driven by the busy lifestyles of urban dwellers, who have limited time for cooking and prefer ready-to-eat options. Additionally, the growing health consciousness among Kenyans has led to a higher demand for frozen and processed vegetables, as they are seen as a healthier alternative to traditional canned or preserved options. This shift towards healthier and more convenient food choices is also influenced by the rising awareness of the impact of diet on overall health and wellness in the country.

Trends in the market: In Kenya, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a surge in demand for convenient and healthy food options. This trend is driven by the growing urban population and their busy lifestyles. As a result, there has been an increase in the production and availability of processed and frozen vegetables in the market. This trend is expected to continue as consumers become more health-conscious and seek out convenient food options. Industry stakeholders can capitalize on this trend by investing in advanced processing and freezing technologies to meet the growing demand for these products. Additionally, there is an opportunity for collaboration with local farmers to ensure a steady supply of high-quality vegetables.

Local special circumstances: In Kenya, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's diverse agricultural landscape and cultural preferences. The demand for frozen and processed vegetables is driven by the growing urban population and increased consumer awareness of the benefits of convenient, ready-to-eat options. Additionally, government initiatives to boost the agriculture sector and improve food security have also played a role in the market's growth. However, challenges such as inadequate infrastructure and unreliable power supply have hindered the market's potential.

Underlying macroeconomic factors: The processed and frozen vegetables market in Kenya is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Global economic trends, such as changes in consumer preferences for healthy and convenient food options, are driving the demand for processed and frozen vegetables in Kenya. Additionally, favorable national economic health and fiscal policies that support the development of The Food market in Kenya are contributing to the growth of the processed and frozen vegetables market. Furthermore, the increasing urbanization and rising disposable income in Kenya are also fueling the demand for processed and frozen vegetables, as consumers seek convenient and nutritious food options. However, challenges such as limited infrastructure and resources in the country may hinder the growth of the market. Overall, macroeconomic factors play a significant role in shaping the processed and frozen vegetables market in Kenya.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.