Meat Substitutes - Kenya

Kenya

Revenue in the Meat Substitutes market amounts to €9.40m in 2024. The market is expected to grow annually by 16.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€2,175m in 2024).
In relation to total population figures, per person revenues of €0.17 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 706.10k kg by 2029. The Meat Substitutes market is expected to show a volume growth of 14.3% in 2025.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

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Analyst Opinion

The Meat Substitutes Market in Kenya is experiencing considerable growth, fueled by factors such as rising health consciousness and convenience of plant-based options. With a significant growth rate, this market is impacted by shifting consumer preferences and increasing demand for sustainable and ethical food choices.

Customer preferences: As the demand for plant-based and vegetarian diets continues to grow in Kenya, consumers are increasingly looking for meat substitutes that offer similar taste and texture to traditional meat products. This trend is driven by a growing awareness of health and environmental concerns, as well as cultural and religious preferences. As a result, the market for meat substitutes is expected to see significant growth in the coming years, with a variety of options ranging from soy-based products to more innovative plant-based alternatives.

Trends in the market: In Kenya, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based alternatives due to increasing health consciousness and concerns over environmental sustainability. This trend is expected to continue, with a projected annual growth rate of 10.5% from 2021-2026. As a result, industry stakeholders are investing in research and development to improve the taste and texture of meat substitutes, as well as expanding their product offerings to cater to diverse dietary preferences. This shift towards meat alternatives also presents opportunities for local farmers to diversify their produce and enter the market, boosting the overall growth of the agriculture sector.

Local special circumstances: In Kenya, the Meat Substitutes Market is driven by a growing awareness of health and environmental concerns, as well as a rise in vegetarian and vegan diets. Additionally, the government has implemented regulations promoting plant-based alternatives, such as mandatory labeling of meat substitutes. The country's diverse cultural and religious mix also plays a significant role, with a large Muslim population preferring halal-certified meat substitutes. These factors create a unique market with a focus on sustainable and ethical consumption, driving the growth of the Meat Substitutes Market in Kenya.

Underlying macroeconomic factors: The growth of the Meat Substitutes Market within the Meat Market of The Food market is heavily influenced by macroeconomic factors such as changing consumer preferences, government policies, and global economic conditions. Countries with a growing trend towards plant-based diets and increasing awareness of the environmental impact of meat consumption are experiencing higher demand for meat substitutes. Additionally, favorable government policies promoting sustainability and reducing carbon emissions are also driving market growth. However, economic downturns and fluctuations in disposable income can negatively impact the demand for higher-priced meat substitutes, making it crucial for companies to adapt their pricing strategies to suit the economic conditions in each country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.