Market Insights Consumer Food Dairy Products & Eggs

Cheese - Kenya

Kenya

Revenue in the Cheese market amounts to €0.70bn in 2024. The market is expected to grow annually by 10.25% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€29,380m in 2024).
In relation to total population figures, per person revenues of €12.47 are generated in 2024.
In the Cheese market, volume is expected to amount to 82.92m kg by 2029. The Cheese market is expected to show a volume growth of 6.2% in 2025.
The average volume per person in the Cheese market is expected to amount to 1.1kg in 2024.

Key regions: China, South Korea, Russia, United Kingdom, India

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Analyst Opinion

The Dairy Products & Eggs Market in Kenya is experiencing subdued growth, influenced by factors such as economic challenges and supply chain issues. Despite this, the Cheese Market shows steady growth as consumers increasingly seek convenient and healthy options in their food choices.

Customer preferences: Shifts in consumer preferences in the Cheese Market of the Dairy Products & Eggs Market within The Food market in Kenya are being driven by the growing popularity of plant-based diets. As more consumers become health-conscious and environmentally aware, there is a rising demand for dairy-free cheese alternatives made from ingredients like nuts, seeds, and vegetables. Additionally, there is a growing interest in artisanal and locally produced cheeses, as consumers prioritize supporting small-scale and sustainable producers. These trends highlight the increasing importance of health and sustainability in the purchasing decisions of Kenyan consumers.

Trends in the market: In Kenya, the Cheese Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for artisanal and premium cheese varieties. Consumers are becoming more health-conscious and are willing to pay a premium for high-quality, locally produced cheese. Additionally, there is a growing trend of incorporating cheese in traditional Kenyan dishes, driving up sales. This trend is expected to continue, with an increasing number of small-scale cheese producers entering the market. This presents opportunities for industry stakeholders to tap into the growing demand and diversify their product offerings.

Local special circumstances: In Kenya, the Cheese Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy industry and the local preference for dairy products in their cuisine. The market is also affected by the government's efforts to boost the dairy sector through policies and incentives. Additionally, the market is shaped by the unique cultural preference for certain types of cheese, such as ghee and mala, which are popular in Kenyan dishes. These factors contribute to the unique dynamics of the Cheese Market in Kenya, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Cheese Market of the Dairy Products & Eggs Market within The Food market in Kenya is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Kenya's economic growth and stability have a significant impact on the demand for cheese products, as a strong economy with rising consumer purchasing power can drive higher consumption. Additionally, favorable fiscal policies and investment in the dairy industry have led to increased production and export opportunities for Kenyan cheese, contributing to market growth. However, challenges such as inflation and currency fluctuations can also affect the market, as they can impact production costs and consumer prices. Furthermore, the rising demand for healthier and natural food options in the global market has also influenced the cheese market in Kenya, leading to an increase in demand for organic and artisanal cheese products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.