Confectionery & Snacks - Kenya

Kenya

Revenue in the Confectionery & Snacks market amounts to €2.12bn in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€124bn in 2024).
In relation to total population figures, per person revenues of €37.69 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 389.20m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.3% in 2025.
The average volume per person in the Confectionery & Snacks market is expected to amount to 6.0kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

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Analyst Opinion

The Confectionery & Snacks Market in Kenya is experiencing minimal growth, impacted by factors such as low consumer purchasing power, increasing health concerns, and competition from healthier snack options. Despite this, the convenience and indulgence offered by these products continue to drive demand in the overall Food Market in Kenya.

Customer preferences: Consumers in Kenya are becoming more health-conscious and are looking for healthier snack options. This has led to a rise in demand for organic and all-natural snacks, as well as snacks that are free from artificial colors and flavors. Additionally, there has been a shift towards snacking on healthier options such as nuts, seeds, and dried fruits, as opposed to traditional sugary and fatty snacks. This change in consumer preferences is influenced by a growing awareness of the importance of a balanced diet and the desire to lead a healthier lifestyle.

Trends in the market: In Kenya, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options. This trend is driven by the growing health consciousness among consumers, who are increasingly seeking out products with natural and organic ingredients. In addition, there is a rising trend of product diversification, with manufacturers introducing new flavors and packaging to cater to changing consumer preferences. These trends are significant as they are driving innovation and competition within the market, and have the potential to attract a wider consumer base. Industry stakeholders should take note of these trends and adapt their strategies to meet the evolving demands of the market.

Local special circumstances: In Kenya, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's diverse and vibrant culture. Traditional Kenyan snacks and treats have a strong presence in the market, alongside the influence of Western snack brands. Additionally, Kenya's growing middle class and increasing urbanization have led to a rise in demand for convenience foods, driving growth in the market. The country's warm climate also plays a significant role, as it allows for the production of a wide variety of fruits and nuts used in local snack production. Furthermore, Kenya's strict food safety regulations ensure high-quality products, providing a competitive advantage in the global market.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Kenya is heavily influenced by macroeconomic factors such as consumer spending, population growth, and government policies. With a growing population and increasing disposable income, there is a higher demand for convenience foods and snacks, leading to market growth. Additionally, favorable government policies and investments in the food industry are also contributing to the expansion of the market. However, challenges such as rising inflation and fluctuating exchange rates can hinder the market's growth potential.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.