Market Insights Consumer Food Convenience Food

Soups - Kenya

Kenya

Revenue in the Soups market amounts to €71.36m in 2024. The market is expected to grow annually by 8.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in Indonesia (€9,282m in 2024).
In relation to total population figures, per person revenues of €1.27 are generated in 2024.
In the Soups market, volume is expected to amount to 16.89m kg by 2029. The Soups market is expected to show a volume growth of 1.6% in 2025.
The average volume per person in the Soups market is expected to amount to 0.3kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

Mercado

Región

Comparación de regiones

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Analyst Opinion

The convenience food market in Kenya has seen minimal growth, influenced by factors such as limited consumer awareness, lower adoption of digital technologies, and challenges in providing online services. Despite this, the soups market within The Food market shows potential for growth with its convenience and health benefits.

Customer preferences: The Soups Market of the Convenience Food Market within The Food market in Kenya has seen a rise in demand for healthier and more convenient options. As consumers become more health-conscious, there has been a shift towards plant-based and organic soups. This trend is also influenced by the growing number of individuals following vegetarian and vegan diets. Additionally, the increasing popularity of on-the-go meals and time-saving solutions has led to a rise in single-serving and microwaveable soup options.

Trends in the market: In Kenya, the Soups Market of the Convenience Food Market within The Food market is experiencing a surge in demand for organic and healthy options. This trend is driven by the increasing health consciousness among consumers and the rising availability of locally sourced, natural ingredients. In addition, there is a growing preference for convenience and ready-to-eat soups among busy urban consumers. These trends are expected to continue, presenting opportunities for industry players to develop innovative products and expand their market share. However, there may also be challenges in terms of ensuring food safety and meeting regulatory standards for organic products.

Local special circumstances: In Kenya, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the country's diverse geographical landscape and cultural preferences. The availability of fresh ingredients, such as vegetables and spices, in different regions of the country, impacts the variety and flavors of soups offered in the market. Additionally, the regulatory environment in Kenya favors locally produced and organic products, leading to a rise in demand for soups made from locally sourced ingredients. These factors contribute to the unique dynamics of the Soups Market in Kenya, making it distinct from other markets.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market in Kenya is influenced by macroeconomic factors such as consumer spending, trade policies, and government regulations. The country's growing population and rapid urbanization have led to increased demand for convenience foods, including soups. Additionally, Kenya's robust economic growth and rising disposable income have resulted in a shift towards Westernized diets, further driving the demand for convenience food products. However, challenges such as limited infrastructure and high import costs may hinder market growth. In contrast, the Soups Market in South Africa is experiencing steady growth due to favorable economic conditions, increasing health consciousness, and a well-developed retail sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.