Market Insights Consumer Food Fish & Seafood

Processed Fish & Seafood - Kenya

Kenya

Revenue in the Processed Fish & Seafood market amounts to €1.14bn in 2024. The market is expected to grow annually by 10.64% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€29,750m in 2024).
In relation to total population figures, per person revenues of €20.29 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 131.20m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 7.5% in 2025.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 1.8kg in 2024.

Key regions: Japan, United States, Philippines, Russia, China

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Analyst Opinion

The Processed Fish & Seafood Market in Kenya is facing subdued growth due to factors such as limited consumer awareness, inconsistent quality of products, and supply chain challenges. Despite the convenience offered by online services, the market is hindered by traditional consumption patterns and limited availability of technology. However, initiatives promoting sustainable fishing and increasing health consciousness among consumers are expected to drive growth in the market.

Customer preferences: The Processed Fish & Seafood Market in Kenya has experienced a rise in demand for sustainable and ethically-sourced products, driven by the country's growing awareness of environmental and social issues. As a result, consumers are increasingly opting for locally-sourced, wild-caught fish and seafood, as well as certified organic and fair trade options. This trend is further reinforced by the growing interest in healthy and clean eating, with consumers seeking products that are free from additives, preservatives, and other harmful ingredients.

Trends in the market: In Kenya, the Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable and ethical sourcing practices. This trend is driven by consumer demand for environmentally friendly products and a desire for transparency in the supply chain. As a result, industry stakeholders are increasingly investing in technologies and certifications to ensure sustainable sourcing, such as traceability systems and Fair Trade certifications. This trend is expected to continue, as consumers become more conscious of the impact of their food choices and demand greater transparency from the industry.

Local special circumstances: In Kenya, the Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is influenced by the country's extensive coastline and rich marine resources. This has led to a strong tradition of fish consumption and a thriving fishing industry. Additionally, Kenya's growing tourism sector has created a demand for high-quality seafood, resulting in the development of modern processing and packaging facilities. However, the market is also subject to strict regulatory standards, such as mandatory health and safety certifications, which can be a barrier for smaller players.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economies and strong fiscal policies are experiencing faster market growth compared to regions with economic instability and limited government support. Additionally, increasing demand for healthy and convenient food options, especially among urban populations, is driving the growth of the processed fish and seafood market in Kenya. Moreover, the rising popularity of seafood as a source of protein and the growth of the tourism industry in Kenya are also contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.