Market Insights Consumer Food Sauces & Spices

Spices & Culinary Herbs - Kenya

Kenya

Revenue in the Salt & Other Spices market amounts to €0.40bn in 2024. The market is expected to grow annually by 9.16% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€9,666m in 2024).
In relation to total population figures, per person revenues of €7.14 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 21.36m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 5.1% in 2025.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.3kg in 2024.

Key regions: United Kingdom, Spain, Japan, India, South Korea

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Analyst Opinion

The Sauces & Spices Market in Kenya is experiencing subdued growth, due to factors such as high competition, limited access to technology, and low consumer awareness. Despite this, the market shows potential for growth with the increasing demand for traditional and exotic spices and herbs in the country's diverse cuisine.

Customer preferences: Consumers in Kenya are increasingly embracing healthier eating habits, leading to a growing demand for organic and natural spices and culinary herbs. This trend is driven by a growing awareness of the health benefits of these products, as well as a desire to support sustainable and ethical food production. As a result, there has been a rise in the availability of locally sourced and artisanal spices and herbs. Additionally, the influence of Western cuisine and fusion cooking has also sparked an interest in exotic and international spices, leading to a diverse and dynamic market for spices and culinary herbs in Kenya.

Trends in the market: In Kenya, the Spices & Culinary Herbs Market within the Sauces & Spices Market of The Food market is witnessing a rise in demand for organic and locally sourced products. This trend is driven by increasing consumer awareness about the health benefits of natural ingredients and the desire to support local farmers. This trajectory is significant as it presents opportunities for industry stakeholders to tap into the growing demand for sustainable and healthy food products. However, it also poses challenges for small-scale farmers to meet the quality and quantity requirements of larger markets. To address this, partnerships and collaborations between small farmers and larger companies are emerging, providing mutual benefits and promoting inclusive growth in the sector.

Local special circumstances: In Kenya, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is influenced by the country's diverse cultural heritage and its role as a major exporter of spices and herbs. The demand for locally sourced and organic products is rising, driven by health-conscious consumers and growing interest in traditional Kenyan cuisine. Additionally, government initiatives promoting sustainable farming practices and increased access to international markets have contributed to the growth of the market.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market in Kenya is largely influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Kenya's economy has been steadily growing in recent years, with a stable GDP and low inflation rates. This has led to an increase in consumer spending power and a growing demand for high-quality food products, including spices and culinary herbs. Additionally, the government's efforts to promote the agricultural sector and improve infrastructure have created a favorable environment for the growth of the spices and culinary herbs market. However, challenges such as trade barriers and fluctuating commodity prices may hinder market growth in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.