Baby Snacks & Others - Kenya

Kenya

Revenue in the Baby Snacks & Others market amounts to €0.68m in 2024. The market is expected to grow annually by 8.45% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€740m in 2024).
In relation to total population figures, per person revenues of €0.01 are generated in 2024.
In the Baby Snacks & Others market, volume is expected to amount to 41.96k kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 5.2% in 2025.
The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Key regions: Spain, Canada, United States, China, Philippines

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Región

Comparación de regiones

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Analyst Opinion

The Baby Snacks & Others Market in Kenya has seen steady growth due to factors such as increasing demand for healthy snacks, rising awareness among parents, and the convenience of online shopping. However, the market's growth rate is minimal, likely impacted by economic factors and competition from traditional snacks.

Customer preferences: Consumers in Kenya are showing a growing preference for locally sourced and organic baby snacks and other baby food options. This trend is driven by a desire for healthier and more natural products for their children. Additionally, there is an increasing demand for convenience and on-the-go options as more Kenyan parents are balancing busy work schedules with child-rearing responsibilities. This has led to a rise in innovative and portable baby snacks and meals, catering to the needs of modern parents.

Trends in the market: In Kenya, there is a growing trend towards organic and natural baby snacks, driven by increasing health consciousness among parents. This trend is expected to continue as consumers become more aware of the potential health benefits of these products. Additionally, there is a rising demand for gluten-free and allergen-free options in the market. This trend is significant as it presents opportunities for industry players to tap into a niche market and cater to the needs of health-conscious parents. However, it also poses challenges for traditional baby snack brands who may need to adapt their products to meet the changing consumer preferences.

Local special circumstances: In Kenya, the Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by the country's diverse and vibrant food culture. Local ingredients such as cassava, sweet potatoes, and millet are popular in baby food products, catering to the traditional preferences of Kenyan families. Additionally, the government's push for food fortification to combat malnutrition has created a demand for fortified baby snacks. However, the market is also affected by the country's high poverty rates and limited access to healthcare, leading to a focus on affordable and nutritious baby food options.

Underlying macroeconomic factors: The demand for Baby Snacks & Others in Kenya is influenced by various macroeconomic factors. The overall economic health of the country, government policies, and global economic trends play a crucial role in shaping the market dynamics. Kenya's stable economic growth and increasing disposable income have contributed to the rising demand for baby snacks and other related products. Additionally, the government's efforts to promote healthy eating habits and the growing awareness among parents about the importance of nutrition for babies have further fueled the market growth. Moreover, the increasing urbanization and changing lifestyle patterns have led to a shift towards convenient and healthy baby snack options, driving the growth of this market segment in Kenya.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.