Market Insights Consumer Food Oils & Fats

Other Oils & Fats - Kenya

Kenya

Revenue in the Other Oils & Fats market amounts to €76.52m in 2024. The market is expected to grow annually by 10.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€1,452m in 2024).
In relation to total population figures, per person revenues of €1.36 are generated in 2024.
In the Other Oils & Fats market, volume is expected to amount to 12.28m kg by 2029. The Other Oils & Fats market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Other Oils & Fats market is expected to amount to 0.2kg in 2024.

Key regions: United States, Russia, Canada, China, United Kingdom

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Analyst Opinion

The Other Oils & Fats Market in Kenya has seen a negligible decline, influenced by factors such as changing consumer preferences, competition from alternative fats, and economic challenges affecting purchasing power and availability of raw materials.

Customer preferences: Consumers in Kenya are increasingly prioritizing health-conscious choices in their diets, leading to a notable shift towards plant-based and organic oils over traditional fats. This trend is fueled by a growing awareness of nutritional benefits and the influence of social media on food choices. Additionally, younger demographics are embracing sustainable practices, opting for eco-friendly packaging and ethically sourced products. Cultural shifts towards wellness and fitness are also prompting a rise in demand for oils perceived as healthier, such as avocado and coconut oil, reflecting evolving lifestyle factors.

Trends in the market: In Kenya, the Other Oils & Fats Market is experiencing a significant shift towards health-oriented products, with consumers increasingly favoring plant-based oils like avocado and coconut over traditional fats. The rise in health consciousness is complemented by a demand for organic and ethically sourced options, driven by younger demographics who prioritize sustainability. Social media plays a pivotal role in shaping these preferences, leading to a broader acceptance of eco-friendly packaging. This evolving consumer behavior presents opportunities for industry stakeholders to innovate and align their offerings with these health and sustainability trends, potentially enhancing brand loyalty and market share.

Local special circumstances: In Kenya, the Other Oils & Fats Market is influenced by the rich agricultural landscape and diverse culinary traditions, which favor locally sourced ingredients. The country's emphasis on organic farming practices aligns with the global shift towards sustainable consumption, prompting a surge in demand for natural oils such as sesame and sunflower. Additionally, regulatory support for eco-friendly packaging initiatives and health-focused labeling has encouraged manufacturers to innovate. These factors, combined with the cultural significance of traditional foods, drive unique consumer preferences, enhancing the market's growth and appeal.

Underlying macroeconomic factors: The Other Oils & Fats Market in Kenya is significantly shaped by macroeconomic factors including national economic stability, agricultural productivity, and global commodity prices. As the Kenyan economy shows resilience through diversification and growth, it enhances local production capabilities and boosts consumer purchasing power. Furthermore, favorable fiscal policies aimed at supporting smallholder farmers and promoting exports contribute to market expansion. Global trends towards health consciousness and sustainability also steer demand, while fluctuations in international oil prices impact local oil production costs, influencing pricing strategies and consumer affordability.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.