Baby Food - Kenya

Kenya

Revenue in the Baby Food market amounts to €52.75m in 2024. The market is expected to grow annually by 6.41% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,340m in 2024).
In relation to total population figures, per person revenues of €0.94 are generated in 2024.
In the Baby Food market, volume is expected to amount to 4.80m kg by 2029. The Baby Food market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Food market in Kenya is currently experiencing minimal growth due to factors such as declining birth rates and increasing competition from traditional home-cooked meals. However, the market is expected to see some growth in the future, driven by the rising health awareness among parents and the convenience of prepared baby food products. Additionally, the increasing adoption of digital technologies in the overall Food market in Kenya may also have a positive impact on the Baby Food market's growth.

Customer preferences: Consumers in Kenya are increasingly seeking healthy and convenient food options for their babies, driving a growing demand for organic and natural baby food products. As the country experiences a rise in disposable income and urbanization, there is a growing trend towards purchasing premium and nutrient-rich baby food products. Additionally, with the increasing awareness of allergies and food sensitivities, there is a growing demand for allergen-free baby food options, such as gluten-free and dairy-free products. This trend is also fueled by the growing influence of Western diets and the desire for international food options for babies.

Trends in the market: In Kenya, the Baby Food Market is experiencing a shift towards organic and natural options, as more parents become health-conscious and seek safer and healthier choices for their infants. This trend is expected to continue as consumers become more educated on the benefits of organic products. Additionally, there is a growing demand for innovative packaging solutions, such as pouches and resealable containers, to cater to the busy lifestyles of modern parents. These trends present opportunities for industry stakeholders to expand their product offerings and tap into the growing demand for healthier and convenient baby food options.

Local special circumstances: In Kenya, the Baby Food Market is heavily influenced by the country's strong agricultural sector and its diverse cultural heritage. Traditional food practices, such as breastfeeding and homemade baby food, remain prevalent, but there is a growing trend towards packaged and processed baby food due to urbanization and changing lifestyles. Moreover, government regulations aimed at promoting food safety and nutrition have also played a significant role in shaping the market.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Kenya is heavily influenced by macroeconomic factors such as economic growth, consumer spending power, and government policies. The country's economic stability and growth have a direct impact on the purchasing power of consumers, which in turn affects the demand for baby food products. Furthermore, government policies such as tax rates and import regulations can significantly impact the cost and availability of baby food products in the market. In recent years, Kenya has experienced steady economic growth and has implemented policies to support the growth of the food industry, which has positively influenced the demand for baby food products. However, challenges such as inflation and currency fluctuations can also impact market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.