Beauty & Personal Care - Kenya

Kenya

In 2024, the Beauty & Personal Care market in Kenya generated a revenue of KES €2.11bn.
This market is projected to experience an annual growth rate of 6.05% (CAGR 2024-2029).
The largest segment within this market is Personal Care, with a market volume of KES €1.11bn in 2024.
It is worth noting that in a global context, in the United States generates the highest revenue in this industry, reaching a total of €92bn in 2024.
When considering the population size, the per capita revenue in Kenya's Beauty & Personal Care market amounts to KES €37.53 in 2024.
Furthermore, it is expected that online sales will contribute 1.0% of the total revenue in the Beauty & Personal Care market by 2024.
Kenyan consumers are increasingly embracing natural and organic beauty products, driven by a growing awareness of sustainability and health-consciousness.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Región

Comparación de regiones

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.