Bread & Cereal Products - Kenya

Kenya

Revenue in the Bread & Bakery Products market amounts to €7.53bn in 2024. The market is expected to grow annually by 8.93% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€255bn in 2024).
In relation to total population figures, per person revenues of €134.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 3.38bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.4% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 50.3kg in 2024.

Key regions: Philippines, United States, Canada, India, China

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Bread & Cereal Products Market in Kenya is experiencing moderate growth due to factors such as increasing demand for convenience, health consciousness, and the availability of online shopping options. However, the market is facing challenges such as low disposable income and competition from traditional food options. Overall, the market's growth rate is subdued, hindered by factors like price sensitivity and changing consumer preferences.

Customer preferences: With the rising health consciousness among Kenyan consumers, there has been a noticeable shift towards healthier and more nutritious options in the Bread & Cereal Products Market. This trend is driven by a growing awareness of the importance of a balanced diet and the health benefits of incorporating whole grains and natural ingredients in daily meals. As a result, there has been an increase in demand for products such as whole-grain bread, gluten-free options, and organic cereals. This trend is also influenced by the growing middle-class population and their willingness to pay a premium for healthier food choices.

Trends in the market: In Kenya, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more convenient options. There is a rise in demand for gluten-free and organic products, as well as an increase in the availability of ready-to-eat cereals and breakfast bars. This trend is significant as it reflects a growing health-conscious consumer base and presents opportunities for industry stakeholders to tap into this market segment. Additionally, the rise of e-commerce platforms and online grocery shopping in Kenya is likely to further drive the growth of the Bread & Cereal Products Market in the coming years.

Local special circumstances: In Kenya, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural sector, with a large portion of the population relying on farming for their livelihood. This has led to a strong emphasis on locally grown grains and cereals, such as maize and sorghum, which are used in traditional Kenyan dishes. Additionally, cultural preferences for freshly baked goods have created a thriving market for small-scale bakeries, making bread and other cereal products easily accessible to consumers. However, strict regulations on imported grains and cereals can limit the variety of products available, creating a unique market dynamic compared to other countries.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Kenya is impacted by several macroeconomic factors such as the country's economic growth, government policies and regulations, and global economic trends. Kenya's growing economy and rising disposable income are driving the demand for convenient and affordable food options, including bread and cereal products. The country's favorable regulatory environment for food products and investments in agriculture and food processing industries also contribute to market growth. Additionally, the increasing urbanization and changing dietary preferences towards healthier food options are influencing the demand for bread and cereal products in Kenya.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.